Rana Hatem Haddad

Despite the growth of the video on demand market, traditional TV viewership is seeing a slow but steady growth worldwide.    However, this doesn’t seem to be the case in the UAE.   TV viewing has declined among UAE residents, according to YouGov’s latest media report.   A higher proportion of UAE residents (70%) spent less than 10 hours per week on live TV viewership in 2023 compared to 2021 (54%).   Aside from this, video on demand (VOD) platforms have experienced increased usage in the last two years, with Amazon Prime and YouTube having had the largest uplift.   The report found that Gen Z were the most likely to use on demand services, with YouTube dominating Gen Z’s top choice for on-demand TV. How often do you watch TV? 🤔   #tv #vod #uae #media

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❗Marketing managers, pay attention 👇 🎯 Boost Your Brand with Rich Media Campaigns in the UAE 🎯 In a market as vibrant and competitive as the UAE, standing out requires more than just traditional advertising. Rich media campaigns are proving to be a game-changer for brands looking to make a lasting impact. What are Rich Media Campaigns? Rich media refers to engaging and interactive digital ads that go beyond simple text or image-based content. Think videos, animations, interactive banners, and dynamic content that captures attention and drives higher engagement. The Impact on Brand Performance: Higher Engagement: Rich media campaigns are designed to grab attention. They often lead to higher click-through rates (CTR) and longer interaction times, making your brand more memorable to consumers. Improved Conversion Rates: By offering an interactive and immersive experience, rich media can significantly boost conversion rates, turning engaged users into loyal customers. Enhanced Brand Perception: Rich media allows for creative storytelling, helping to build a stronger emotional connection with your audience. This can elevate your brand’s perception and positioning in the market. Data-Driven Insights: These campaigns provide valuable data on user interactions, helping brands refine their strategies and better understand customer behavior. Why It Works in the UAE: The UAE’s diverse and tech-savvy population is always on the lookout for fresh, innovative content. Rich media campaigns cater perfectly to this audience, offering the type of dynamic and engaging experiences that resonate in such a digitally forward market. For brands in the UAE, investing in rich media is not just an option—it's a necessity to stay ahead of the curve and ensure your brand leaves a lasting impression. Ready to elevate your brand with rich media? 🚀

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𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗥𝗢𝗜 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 In the GCC, where linguistic diversity is as vibrant as the marketplace itself, speaking your audience’s language—literally—can transform engagement and reach. A multilingual approach, particularly with content in both Arabic and English, positions your brand as inclusive, accessible, and culturally attuned. Using Arabic strengthens your brand’s connection with local audiences, tapping into the region’s rich cultural roots, while English captures an international market and appeals to non-Arabic-speaking residents. When done well, this dual-language strategy can increase website traffic, improve customer loyalty, and, ultimately, drive higher conversions. Brands that invest in translating their message benefit from broader awareness and can stand out in a market where consumers value both cultural resonance and accessibility. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝗹𝘆 𝗯𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹? Connect with Clickster to help expand your reach with tailored, high-performing multilingual content!

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5 YEARS OF CREATIVITY In the heart of Kuwait's vibrant creative scene, a boutique agency has flourished, embodying the essence of quality and innovation. Quaive Creative Studio, with its roots firmly grounded in a pursuit of excellence, has spent the past five years crafting bespoke solutions for clients across diverse industries. From the inception of our team, we envisioned Quaive as the answer to a gap in the Kuwaiti market a boutique agency capable of seamlessly integrating creativity and precision to provide comprehensive 360-degree brand solutions. As our team coalesced five years ago, the concept of Quaive took shape a name derived from our unwavering commitment to Quality. We recognized the need for a boutique agency specialized in branding and marketing strategy that could cater to the evolving needs of Kuwait's dynamic market. Thus, Quaive was born a testament to our dedication to providing whole brand solutions that transcend conventional boundaries. Throughout our journey, we've had the privilege of collaborating with clients from various sectors, each with their unique set of challenges and objectives. From startups seeking to carve out their niche in the market to established brands aiming to refine their marketing strategies, Quaive has been entrusted with the task of delivering impactful solutions tailored to our clients' specific needs. At the core of our approach lie five guiding principles of creativity: Free Creativity: We believe in fostering an environment of unrestricted creativity, where ideas flow freely and boundaries are pushed to achieve innovative solutions. Development Process: Our development process is meticulously crafted, incorporating feedback loops and iterative refinement to ensure that our solutions meet the evolving needs of our clients. Planning and Management: Thorough planning and effective project management are essential to our success. We approach each project with meticulous attention to detail, ensuring that timelines are met and expectations are exceeded. Design History: Drawing inspiration from design history, we pay homage to timeless aesthetics while infusing our projects with a contemporary flair that resonates with modern audiences matching their new taste patterns. Craftsmanship: Craftsmanship is at the heart of everything we do. From the initial concept to the final execution, we uphold the highest standards of quality and attention to detail, ensuring that every project is a masterpiece in its own right. As we celebrate five years of excellence, we extend our heartfelt gratitude to our clients and partners who have been instrumental in our journey. Looking ahead, we remain steadfast in our commitment to quality and innovation, eager to indulge in the next chapter of our evolution. Join us as we continue to redefine the landscape of branding and marketing in Kuwaiti market, one innovative solution at a time by Quaive Creative Team

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A unique pattern appears in sustainability—one that intertwines the essence of womanhood with the nurturing of our planet! Mena Impact Academy publishes a thought-provoking piece by Parnian Farnam. During the production of Advanced Media | Video . Photography . Broadcast . Cinema’s podcast series “UAE Stories of Purpose & Entrepreneurship,” Parnian had the opportunity to witness firsthand the remarkable synergy between female entrepreneurs and their commitment to ecological and community well-being. Hosted by our own CEO, Nadine Zidani, the series sheds light on the inspiring journeys of women who are not just building businesses but are also fiercely dedicated to environmental change. From the soil-enriching initiatives of The Waste Lab to the eco-conscious ethos of Bambuyu Eco-friendly Tissues, these stories are a clarion call to recognize and embrace the role of women in leading the charge against climate change. 🌱 Read the essay to discover how empathy, collaboration, and a respect for tradition can be powerful catalysts for environmental stewardship. {Link in comments} 👇 #Sustainability #FemaleLeadership #Empowerment #MenaImpact

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Our CEO, Amer El Hajj, spoke at the Arabian Business Leadership Summit 2024 yesterday on ESG and the significant role advertising plays in contributing to a better future for our planet. "Sustainability is everyone's responsibility. We are in the business of shaping the next era of media and making advertising work better for people, which includes finding solutions to bring sustainable change to the industry. We are proud of GroupM's Decarbonization Framework, its measurement methodologies designed to break down the media value chain, and its guidance on defining the necessary data inputs to measure carbon emissions across all five stages of the advertising life cycle." Thanks to Arabian Business for organising such an engaging event and to Amer's fellow panellists for the meaningful discussion, Christian Muhr and Nahla Kamal, and moderator Tala Michel Issa. To find out more about GroupM's Decarbonization Framework, visit here: https://shorturl.at/6av8x #arabianbusiness #leadershipsummit #leadershipsummit2024 #ESG #Sustainability #media #GroupM #decarbonisation #sustainability   

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Renting a Car in Saudi Just like you jump in a swimming pool but can't swim. To ensure convenient travel, we rented a Kia 7-seater in Saudi Arabia for 10,000 SAR. Our daily schedule is quite tight, and the terrain in Saudi Arabia is complex. On normal road sections, the speed limit is 80 km/h. However, local drivers tend to drive very fast and often change lanes without following traffic rules. This requires a high level of concentration and can be quite intense. Traffic congestion is severe, especially during noon and in the afternoon. 🚗 Usually, traffic jams start around 3-6 PM and can last about an hour. If you plan to visit large retail stores like IKEA, Nore, Extra, or Home Center, we recommend going after 7 PM. 🛒 One advantage of driving here is that your driving skills will improve quickly. It’s similar to when we were kids learning to swim—not knowing how at first, but after jumping into the water repeatedly, we eventually learned by playing around. 💚 #Workplace #WorkplaceDesign #InteriorDesign #WorkplaceInnovation #OfficeWellness #Sustainability #FutureWorkplace #Furniture

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Dive into the bustling UAE market with our exclusive startup package. Transform your entrepreneurial vision into a flourishing reality today! Package Highlights: ● Any 3/5 activities are a combination of activities from Media/Trading/Services without limitations. ● E-commerce activity falls under the media category. ● Smooth acquisition of your Trade License, with no hidden complications. ● Benefit from the flexibility of having Multiple Shareholders and Lease Agreement. Don't let complexity hold you back. Let our experts guide your business journey from concept to launch. Contact us now and start your success story in the UAE! #UAEStartUp #BusinessLaunch #Entrepreneurship #Startup #BusinessSetup #CompanyFormation #Entrepreneurs #Vision #Media #Ecommerce #Lease #Shareholders #UAE #Dubai #athGADLANG #aGCorporateServices

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Elevate Your Business with BNI - Insights from Project Qatar! Project Qatar was a monumental success for BNI Qatar, creating a marketing buzz with the launch of our BNI Member Directory and attracting over 6,000 visitors to our pavilion. The excitement and opportunities generated are still resonating. Here’s why you should connect with us: *Strategic Networking: Engage with key industry leaders and potential partners. *Insightful Conversations: Gain fresh perspectives from top professionals. *Exclusive Resources: Access the comprehensive BNI Member Directory. Missed us at Project Qatar? No worries! Reach out via direct message for more information or to schedule a meeting. Let's discuss how BNI Qatar can help elevate your business to new heights. Contact us directly at +97470378887 for more information. Follow us for the latest updates and insights! #BNIQatar #Networking #BusinessGrowth #IndustryLeaders

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Fasten your seatbelt as we gear up for Seamless Middle East & Saudi Arabia! Six years ago, fueled by ambition and a drive for innovation, I had a dream to develop the company in Dubai and I decided to attend an event to present our revolutionary Delivery Management Solutions, Urbantz to local players. The event was called Seamless Dubai 2018. At that time, Urbantz was merely two years into its journey (pretty fresh). Our journey has been one of growth, resilience, and relentless pursuit of excellence. We've traversed the tumultuous terrain of the last mile, surmounting challenges with unwavering determination, to emerge with a product that stands as a beacon of innovation (yes, even Gartner recognized us as a leader in our industry, like It). Middle East has always get its own challenges in last mile : - The frustration of delivery delays and opacity in tracking - The absence of street addresses, complicating deliveries in urban areas - A staggering rate of returned packages due to "recipient location not found" - The arduous task faced by e-commerce players in navigating a fragmented logistics landscape - The scarcity of logistics partners equipped with track & trace technology - The persistence of cash on delivery as a payment method, despite its challenges Today, As we gear up to attend Seamless Middle East & Saudi Arabia next week for the second time, we do so with boundless enthusiasm and a profound sense of accomplishment. If you're seeking a Last Mile Vendor committed to revolutionizing the last mile experience, look no further. Reach out to me via private message or tag individuals who share our vision and ambition. Together, let's redefine the standards of excellence in delivery management. 😊 #lastmiledelivery

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Dubai’s journey from a small fishing village to a global hub is well-documented. But what does its future look like as it transitions from oil? Delve into our latest report on Dubai's sustainable future at https://ow.ly/W16G50RgSBh.

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Dubai’s journey from a small fishing village to a global hub is well-documented. But what does its future look like as it transitions from oil? Delve into our latest report on Dubai's sustainable future at https://ow.ly/W16G50RgSBh.

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Starting July, social media influencers and companies engaged in advertising without a license in Abu Dhabi will face penalties up to Dh10,000 and possible closure, as announced by the Abu Dhabi Department of Economic Development (ADDED). The licensing fees are Dh1,250 for individuals and Dh5,000 for companies. Licenses can be easily obtained through the Tamm platform. Foreigners with an Emirates ID or unified number can also apply. Despite having permits from the National Media Council, influencers must obtain a government license. Currently, 543 license-holders advertise via websites and social media. Non-compliance may result in fines between Dh3,000 and Dh10,000 or closure. #AbuDhabi #SocialMedia #Influencers #AdvertisingLicense #ADDED #Compliance

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Starting July, social media influencers and companies engaged in advertising without a license in Abu Dhabi will face penalties up to Dh10,000 and possible closure, as announced by the Abu Dhabi Department of Economic Development (ADDED). The licensing fees are Dh1,250 for individuals and Dh5,000 for companies. Licenses can be easily obtained through the Tamm platform. Foreigners with an Emirates ID or unified number can also apply. Despite having permits from the National Media Council, influencers must obtain a government license. Currently, 543 license-holders advertise via websites and social media. Non-compliance may result in fines between Dh3,000 and Dh10,000 or closure. #AbuDhabi #SocialMedia #Influencers #AdvertisingLicense #ADDED #Compliance

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Last week, Mahmoud Joudeh and I had a meeting with a laundry business owner who responded to our creative ad on META. This is a small laundry with a turnover of several million dirhams, serving customers across Dubai. This meeting was more sales-oriented rather than a full-fledged customer development interview, but as top management Fortis we consider every meeting with prospects as a opportunuty to know more about our audience. Interestingly, he clearly grasped and conveyed to us the core message we embedded in the ad with Jean-Philippe Serhal. The laundry owner loved the idea of using cloud-based platform with different interfaces in his client relations process, whether it's a payment terminal with full POS functionality or an online backoffice with the ability to manage orders, know your customers and send them payment links. The most valuable takeaway from this meeting was the discussion about how his business operates, and the stages a customer order goes through from the initial call to the return of clean and ironed clothes. We often assume that small business owners lack knowledge in business analytics and technology. However, they usually have a clear understanding of what they need. In this case, the laundry owner is well aware of the cost of mistakes when it comes to transferring customer data and order information from one system to another: input errors, the time and effort required from staff, challenges in consolidating analytics for decision-making, and the need to spend more on various devices and software. Takeaways? • Don’t stay confined to the office—observe not only how your product is used but also how your clients solve the same problems in other, sometimes non-digital ways • Immerse yourself in clients’ business processes—there are numerous insights there for product development and positioning, as well as how you can be of help. • In today’s world, integrating offline and online experiences at the level of technology, systems, and user experience is no longer a nice-to-have feature but a necessity. And one more takeaway, more personal, is that we need to deepen a lot in customers to find the best solutuon, but also we should believe in our intuition and vision. #custdev #insights #product #marketing

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Dubai Stays Ahead of the Storm: How they’re Minimising Bad Weather Impact ☔️ Dubai recently faced some wild weather, with record rainfall causing flight disruptions and city-wide challenges. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, authorised a series of initiatives, demonstrating the city’s commitment to its people. Here are some highlights: Citizens First: A committee addresses requests from citizens, prioritising repairs and home rehabilitation. Residents Supported: Collaboration between government and property developers provides alternative housing, food distribution, and pest control – all FREE for affected residents! Swift Action: Dedicated committees involving key departments ensure fast and efficient support for everyone impacted. I am impressed by Dubai’s resilience in the face of this challenge. The city’s quick and decisive actions have minimised the impact of the bad weather and ensured that those affected receive the support they need. #Dubai #UAE #Weather #Community #Support #Resilience

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We are live! Discover how Following helps creators with instant campaigns 🤝, earnings, and exclusive discounts. 💲 #InfluencerCampaigns #DownloadWaitlistApp #BrandPromotion #following #CollaborateWithUs #UAE

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Our founder engaged in insightful conversation with Wimbledon Wealth today! #DubaiPodcast #Podcast #teamSOCIATE #WimbledonWealth #MarketingAgency #PRAgency #Agencylife #DubaiAgency

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Range Rover Electric prototypes are currently in one of the world’s most unforgiving climates, undergoing the most intensive testing any Range Rover has ever endured. As part of the gruelling development of the first all-electric Range Rover, the United Arab Emirates is the proving ground for a searing desert assessment. Vehicle performance and efficiency are fiercely challenged to ensure the entire propulsion system is reliably temperature-controlled and built to support longevity and optimum range. Range Rover is subjecting its newest and most intelligent thermal management system to arduous testing in merciless temperatures of 50C and up to 90 per cent humidity. In a testing environment that all Range Rovers are subjected to, there is no place more challenging for a climate system. From dynamic desert climbs to sun-soaked city cycles, nothing is left unexplored in pursuit of maximum client cabin comfort and vehicle capability. Range Rover Electric delivers impressive efficiency, surpassing the thermal testing performance recorded of any Range Rover on sand. Defying all limitations, exemplary thermal performance was maintained continuously throughout intensive, prolonged desert driving. 🩷 #JLR

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