Cihan Ozturk

As brands in the MENA region gear up for a shopping surge in Q4, TikTok’s data reveals that maintaining a consistent presence throughout the quarter yields better results than focusing solely on sales events. Brands that stayed active saw a 44% increase in conversion rates and a 79% reduction in cost-per-acquisition. The shift toward year-round consumer engagement emphasizes the need for sustained marketing strategies, creative content, and collaboration with TikTok creators to drive stronger business outcomes and boost customer loyalty. Read the full article here: https://lnkd.in/dPcCHpdk #TikTokShopping #Q4Strategies #MENA #DigitalMarketing #BusinessGrowth

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The MENA advertising market is thriving, with the market value standing at $8.11 billion in 2023 and expected to reach $17.36 billion by 2029. Key growth drivers include rising smartphone use and widespread mobile adoption. Mobile ads dominate MENA's digital market, providing advertisers a prime opportunity to reach their audience through apps and mobile platforms. Additionally, the growing internet connectivity in the MENA region is exposing more individuals to online marketing, including popular social media platforms. The shift to programmatic advertising, which leverages data and technology to serve personalized ads, is also contributing to this market's expansion. Discover more on the link below. #AdvertisingMarketAnalysis #MENARegion

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MiQ and Pixability are joining forces to supercharge YouTube ads in the region! With 2.6 billion global users who watch 5 billion videos a day and upload 500 hours of new content every minute, it's time to start playing the optimization game

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Wonder how to effectively capture consumer attention in today’s cluttered digital landscape? Giannis Stoubos, Tailwind’s Chief Revenue Officer highlighted, in a recent post in Campaign Middle East, the role of AdTech, to help marketers bridge the “creative-media gap” and unleash the power of creativity; the advertising variable with the highest impact in driving brand growth. Link to the full article in the first comment 👇 #creativepersonalization #creativeadtech #mediagap #tailwind #flashtalking #adtech

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How do you measure & analyze your Creatives. Have you found your winning creative ? AppsFlyer's Creative Optmization is here to increase the winning rate for you!

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🎉 Apple Search Ads just expanded to 21 new storefronts worldwide! Are you already tapping into the #1 UA channel for reaching iOS users? If not, now’s the time to level up your strategy and stay ahead! 🚀 Here are three ways to get started with SplitMetrics (official Apple Search Ads partner): 1️⃣ Go free: Try our SplitMetrics Acquire Starter plan – ideal for those getting started. 2️⃣ Unlock premium: Get full access to SplitMetrics Acquire features if your ad spend is over $25k/month. 3️⃣ Go hands-free: Let the SplitMetrics Agency fully manage your Apple Search Ads campaigns & CPPs. Don’t miss out – get in touch to drive real results with Apple Search Ads! 👌 #AppleSearchAds #UserAcquisition #SplitMetrics #AppGrowth

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Fake traffic and #adfraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses. Nasser Oudjidane, Co-founder of Tapper, said, “As #ecommerce platforms face increasing challenges from sophisticated #bottraffic, understanding the nuances of ad fraud is crucial for sustainable growth. While the digital landscape is rapidly expanding, the threats posed by fraudulent activities are evolving just as quickly." Read more here: https://lnkd.in/dFV_Uxfq

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We are excited to present our comprehensive report, “Ad Fraud in E-commerce: The Impact of Bot Traffic on Your Business.” A special thanks to Martechvibe for publishing this important report. Key findings include: • 16% of all e-commerce ad clicks are invalid • 40% of businesses lose 3-10% of revenue due to ad fraud • Bots could lead to $71 billion in losses by 2024 Understanding these threats is vital for the sustainable growth of e-commerce platforms. The report explores strategic approaches and advanced technologies to combat these challenges. Read the full report here: https://lnkd.in/d5uWT9cs

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We are pleased to share a successful initiative between Arçelik & Beko and SignalSight, harnessing the power of TikTok's Events API to take their digital marketing efforts to the next level. The TikTok Events API has enhanced data tracking precision and scope, effectively improving event match rates and overcoming the challenges associated with pixel tracking. This, in turn, facilitated the creation of larger and more segmented custom audience clusters. We celebrate the success of Arçelik & Beko and look forward to continuing to support their journey towards more innovative and impactful marketing solutions. Bora Denizci Mustafa Okudan Aslı Kıral Yazkan Ecem Orhon ibrahim İNAN Mustafa Boztepe Ezgi Şahin Gün Melis Sarioglu Kübra Gümüş Cihan Ozturk İrem Muşkara Nilay Yatkin Maxim Vlasov Doruk Uslu Ingage Dijital Pazarlama TikTok for Business #Arçelik #Beko #tiktokforbusiness #TikTokMarketing #DataDriven #SignalSight

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MENA's Digital Advertising Hits $6.25B in 2023! Explore the insights from IAB MENA's latest report, revealing video dominating at 50% and search growing by over 18%. 📈💼 read more: https://lnkd.in/dcg3Fkax Michel Malkoun | Christos Solomi #Digital #MENA #Advertising #Economy #Adtechtoday

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Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2025. Proven to be more than 80 per cent accurate, Pinterest Predicts highlights fast-rising patterns drawn from what more than half a billion people search and shop for on Pinterest, which gives the platform insights into 'what’s next'. Read more about it on the link below. #Creatives #Advertising #ConsumerTrends

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Exciting News 🎉 We’re proud to announce that #GoWit is now officially a member of IAB MENA! This partnership marks a major milestone in our ambition to become the leading Retail Media provider across the MENA region. With this membership, we’re more committed than ever to driving innovation in Retail Media advertising industry, channeling our expertise and efforts to fuel regional growth. Being part of the IAB MENA community will empower us to collaborate with top industry leaders, stay at the forefront of regional trends, and connect with more retailers and advertisers to help them embrace Retail Media advertising. Here’s to new opportunities ahead! Ian Manning, Michel Malkoun, Terry Kane, Sebastian Joziasse 🙌 #retailmedia #IABMENA #digitaladvertising #IAB #MENA #InteractiveAdvertisingBureau #advertising #membership #announcement #member #MENAregion #onlineadvertising #news #companyupdates

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Have a listen to the most recent episode of "The Growth Engine Podcast" with guest Mané Gharibyan of TCF Team (The Crowdfunding Formula). 🎧 🎙 #growthmarketing #ecommercegrowth

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The Trade Desk's Terry Kane says its time for a 'radical revolution' in luxury retail advertising with a specific focus on data-driven channels, strategic brand positioning, premium placements, and personalised engagement. "Embracing data-driven advertising is not just about keeping up with the digital age; it’s about leading it. Luxury brands in the Middle East have an opportunity to redefine how they apply these tools for precise, sophisticated, and meaningful engagement," Kane said. Click the link below to read the full article. #Advertising #Programmatic #BrandPositioning #Personalisation

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