Vasco Botelho

Business growth goals require resource and cost optimization, even as CMOs are asked to accept more functional responsibilities. Current marketing organizations have capability gaps that are barriers to growth, and if CMOs do not address this change, their marketing organizations will get caught in a downward vortex that will be too hard to fix. Join this complimentary Gartner marketing webinar to: - Understand why CMOs must reinvent the marketing function - Identify the 15 decisions CMOs must make ahead of restructuring - Devise an org design strategy and plan that always starts with why #BusinessGrowth #MarketingStrategy #CMOInsights

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Unlock Your Brand's Unique Value Proposition for Success! Unlock the secrets to crafting an impactful Unique Value Proposition (UVP) in this insightful presentation! Join our expert as they explore the essentials of defining your brand's promises, positioning in the marketplace, and tackling industry challenges. Elevate your business strategy today! #UniqueValueProposition #BrandPositioning #BusinessStrategy #MarketingTips #Entrepreneurship #CompetitiveAdvantage #IndustryChallenges #FoodAndBeverage #Ecommerce #FashionIndustry

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Join Gartner's live webinar to explore the three critical design areas that will change the marketing function of tomorrow and what marketing leaders should do today to prepare. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

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Culture challenges and opportunities come in all shapes and sizes — and have a massive impact on organizational performance. You can design for the culture and EX you want to deliver. You can accelerate and deepen operations and behaviors that deliver the EX that also drives your CX. And you can target specific issues with tactical solutions. There’s no one size fits all culture or organizational change model. But there is a logical process and tools for different moments.

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The first of hopefully many blogs for Abu Dhabi SME Hub to help young and growing companies decide whether a Fractional CMO is right for them. There's a lot to consider while making a decision about a C-Level Hire and sometimes a fractional executive might be the right solution. I'd love to hear your thoughts on the article and how you think about fractional engagements https://lnkd.in/dmKdpWy9

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Update from CIM | The Chartered Institute of Marketing (CIM): Global Professional Marketing Framework (GPMF). Great news for marketers! The Chartered Institute of Marketing just announced an updated initiative promoting excellence in our field: Global Professional Marketing Framework (GPMF): This innovative framework sets a global standard for marketing knowledge & skills. It helps you: Upskill & stay relevant. See the key skills & capabilities expected from professionals. Demonstrate your expertise: CIM membership + GPMF knowledge = powerful career boost! It’s a framework I have always used in my own career to see where the gaps are and also shared with many aspiring marketers looking to progress. Explore the GPMF here https://lnkd.in/em3Q5SWv #MarketingExcellence #CIM #GPMF #ProfessionalMarketing #EthicsInMarketing

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Check out my latest article on getting the C-suite to embrace creativity as a business driver.

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Anticipating competitor reactions to your initiatives is a competitive superpower. Constructing a thoughtful competitive landscape is a foundation of strategy development and deployment.  The downside of focusing on competition is that your customers do not see the world as you do. Those who spend all their time watching the competition are risking taking their eyes away from their current and future customers. If you do that, sooner or later, you will be someone's breakfast!   #competition #initiative #response #marketing

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We should be expecting solutions to the conflict of interest between brand and performance marketing on one side, and AI and performance marketing on the other side, in this Course. An agreement between the global marketing bests in brand, performance, and AI will help in shaping the future for marketing

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📣 Sharing for the Marketers in my network. Next date for the Emerging Marketing Leaders Programme: 14-15 May 2024 and bookings now open! As the resident Specialist at Propolis for Strategy & Marketing Talent, I can't wait to meet the May cohort and share my CMO insights to guide more marketers into the world of marketing leadership. 🌟 Thanks to the B2B Marketing #Propolis team for including this in their annual programme of Marketing training. 🙌 Group sizes are restricted for maximum delegate value, so book early. Book your place here👇 https://okt.to/BwpXJS Need a personal guide beyond the programme to support you implement your learnings, help you develop your career development plan, and provide you with vital accountability that results in success? 🎯 Then add a Mentor to your continual professional development mix. ✅ Professional ‘Marketing Career’ Mentoring by experienced and qualified Mentors who are Marketing practitioners (such as me) is now available as an ideal extension to this programme (or standalone from the programme) to help you boost your career. 🚀 Check out the Mentoring Packages and the specially selected Mentors here👇 https://lnkd.in/dSXGvyZ6 Will I see you in class? Let me know. #CMOAdvantage #InsightstoImpact #Marketing #Talent #Skills #Leadership #CareerDevelopment #ContinualProfessionalDevelopment #B2BMarketing #B2BTraining #Mentoring

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A generation ago, it might have been difficult to imagine the pace of change we are living in today. A generation ago, it would also have been difficult to imagine speaking openly about #mentalhealth and the toll our life and work can take in building or breaking it. As an individual, it is imperative to choose your health and well-being over everything. As an organization and leader, it is critical we create an environment that fosters the well-being and mental health of all our people.   At Firstsource, we practice providing an enabling, supportive, culture that allows each #Firstsourcer to be their truest self at work – safe in the knowledge that their emotional and psychological safety is deeply valued.   With a team of people from diverse continents, backgrounds, mindsets, and capabilities, every day I witness the power of creating an enabling culture and allowing each person to flourish in their strengths. Fostering empathy, encouraging open feedback, and reinforcing the unique value each team member brings is at the core of our efforts. We are dedicated to creating a supportive and dynamic work environment where everyone feels valued and motivated.   #LifeAtFirstsource is where everyone thrives.

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How B2B Sales Videos Can Be Used Everyday

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Great article from Samuel Brealey 🟣🔵🟢🟠🔴 for NOKAMO Consulting that discusses the true value of brand in business.   Sam highlights that brand It's not just a marketing tool, it's an asset that provides a competitive advantage. From influencing hiring decisions to affecting pricing strategies, a strong brand impacts various aspects of an organisation.   The article also highlights the intangible nature of brand value, something that goes beyond logic and traditional business management reasoning. Even accountants struggle to agree on how to measure the worth of a brand.   #brandvalue #competitiveadvantage #businessmanagement https://lnkd.in/e4JvyN_j

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The UK’s new Industrial Strategy is here. But what does it mean for marketing in the industrial sector? With a renewed focus on growth, resilience, and partnership, the strategy is shaping a stronger, greener economy by 2030. Marketing will play a vital role in making this happen. Here’s why: 1) Resilience Requires Visibility - The strategy emphasises the need of "building a more resilient economy" (p. 14). - Industrial companies will need to communicate how they’re strengthening supply chains and improving reliability. - Marketing will be key in showcasing a brand’s commitment to innovation and resilience, especially in times of disruption. 2) Clean Energy Demands Clear Messaging - The UK’s commitment to "delivering clean power by 2030" (p. 11) requires brands to position themselves as part of the green economy. - As the sector shifts toward sustainability, marketing becomes essential in educating stakeholders and customers about how companies contribute to clean energy initiatives. - Clear, impactful messaging will build trust and demonstrate alignment with national goals. 3) Partnerships Need Communication - The strategy’s focus on "collaboration between universities, businesses and local economic institutions" (p. 19) means communication is essential. - Marketing will facilitate these partnerships by ensuring everyone is aligned with the same objectives and messages. - Whether through B2B campaigns or public messaging, the ability to communicate shared goals and visions will make these partnerships more effective. 4) Data-Driven Marketing - The report calls for "harnessing data for public good" (p. 12). - For marketing, this means using data to drive campaigns and make informed decisions. - Data insights will help industrial brands stay competitive, by tailoring messaging to meet both regulatory demands and consumer needs, making marketing even more relevant as the sector evolves. We work with industrial brands globally that see the bigger picture - and who know marketing isn’t just an add-on, but a core part of their growth strategy. But as the UK industrial sector evolves, are you prepared to embrace marketing to communicate your impact and lead the conversation? Here’s the full read: https://lnkd.in/eeVrUCgW

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2024 has truly been the year for marketers to step up and take the lead. The notion that we’re not just reacting to trends but actively shaping the future is exactly right. Looking forward to how we can continue pushing boundaries and making a real impact. https://lnkd.in/d8uHS4e5

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Positioning is the space in a prospective customers mind held by your value proposition. In today's crowded marketplace of ideas and products, it's not the loudest voice that wins. It is the one that resonates most clearly with its audience. That's the power of positioning. What position do you want your company to occupy in your prospective customers' minds? Answer that challenging question, and you will have taken the first step towards market leadership. #positioning #communication #customer #marketing

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Gartner experts Matt Moorut and Kristina LaRocca-Cerrone explore how CMOs can reshape their marketing’s value proposition for resilience, reimagine digital organizations and enhance collaboration for increased value. Some great take-aways in this session. Highly recommend watching. #GartnerMKTG: https://gtnr.it/mktg2024p

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Dr. Alistair Mokoena (CMSA, Bcom, LLB, MBA, MDP, EDP, PhD) your definition of marketing in modern day👌👌👌 Marketing has evolved, great companies move beyond the traditional. Technology, data and insights drive marketing decisions in today's world of business. 

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