Luis Afonso Navalhas

Very interesting talk by Bernardo Ferreira at the #SEOConference yesterday on Google's Generative Search #SGE. What does this mean for #SEO? This search approach was created by Google to improve the efficiency and quality of search engine responses using Artificial Intelligence. Organic searches are highly impacted by the paradigm shift and changing user behavior. SEO is now adapting to searches with more conversational terms, and some say we may see a decrease of up to 80% in average CTR. As an SEO professional in the hospitality industry, it was very interesting to hear Bernardo's contribution and that of many others at this event organized by Marco Gouveia. #SearchEngineOptimization #DigitalMarketing

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Creative 🦄 is one of the main effectiveness drivers. In marketing campaigns of any kind, choosing the right product, offer, brand, brand artifacts, message, following best practices on the format are some of the most important elements of success. Including these factors in your MMM is crucial but not obvious. Third party cookies 🍪 will not help you get better at this but it is relevant to understand what's happening. Testing, experimenting and working collaboratively will definitively help you improve effectiveness through creative. Also using the best brand measurement options available is key for a good performance. These are some of the topics Pablo Perez and I discuss in the last edition of Quantified Nation 📐. We also include a must read book for the summer which will help you understand *how brands grow* and use it to boost your marketing effectiveness. Can you guess the name of the book? We hope you enjoy reading as much as we enjoy writing! 📈

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🌟 I had the honor of joining Paul Andre de Vera on the SEO Show—a channel I've enjoyed since its inception. We dove deep into the world of cloud stacking and explored the cutting-edge capabilities of Stacking.cloud. 🚀 We've recently unveiled a new set of sections designed explicitly for stackers, including essential sections for seamless iframe embedding—ideal for enhancing SEO strategies with sophisticated stacking techniques. Beyond its utility for stackers, Stacking.cloud is a powerful and versatile platform for designing and deploying static HTML websites. These sites are faster, more secure, and more cost-effective than traditional CMS-based solutions. 🎥 Watch the full interview here for insights into the future of SEO and how Stacking.cloud is pushing the boundaries of innovation. https://lnkd.in/gJZKuReC Thank you, Paul, for a fantastic discussion and for allowing me to share our passion for reshaping the SEO landscape. #CloudStacking #SEO #DigitalMarketing #WebDesign #StaticWebsites #StackingCloud #InnovationInSEO

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Google AI Overviews & Meta AI - AI in the Travel Sector (First Impressions) https://lnkd.in/eMdw-HXD #GoogleAI #TravelMarketing #SEOTravel #TravelSEO #TravelAI

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With the deprecation of Firebase Dynamic Links on the horizon, it's crucial to address the upcoming challenges that marketers will face, like: - Loss of seamless app experience ⬅️ - Disrupted Marketing Campaigns 🤯 - Impact on conversion rates 😥 Good News! 🙋 AppsFlyer is hosting a webinar to guide marketers through this transition and equip you with the necessary tools for continued success. 📈 Don't miss this opportunity! 🚀 RSVP link in the first comment. #DigitalMarketing #FirebaseDynamicLinks #AppsFlyer #Webinar

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We have generated over 20 million internationally (This is the question we get asked the most) “How important is it to adapt the language to each region?” Well…. Its VERY important! For sure you can make a decent ROI if you run your campaigns in English But if you adapt to each culture, you will increase revenue drastically This specially applies to European markets Each country has their own culture and language And despite many people have made the effort to learn english Most people struggle to speak it fluently! So if you dont understand a language How on earth are you going to buy a product in a language you dont understand If you want to achieve great returns internationally You must tailor your strategy to each country you expand to Quality > Quantity

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Commitment to Product Development and Innovating in #Gamification is what makes CataBoom special --> Check out these 🔥hot🔥 new features: 1️⃣ 𝗡𝗘𝗪 𝗜𝗡𝗧𝗘𝗥𝗙𝗔𝗖𝗘: Easier than ever to create and tailor your campaigns with revamped interface 2️⃣ 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗟𝗢𝗚𝗜𝗖 𝗕𝗟𝗢𝗖𝗞𝗦 𝟯.𝟬: Target Your Audience with Precision with Logic Blocks feature that allows you to predict and deliver content for personalized journeys based on customer profiles. 3️⃣ 𝗪𝗘𝗕𝗛𝗢𝗢𝗞𝗦: The Quick Connect Feature for Marketing Tools; connect instantly with your tech stack streamlining integrations and eliminating IT delays. 4️⃣ 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗭𝗘𝗗 𝗚𝗔𝗠𝗘𝗦: Deliver personalized experiences that captivate your audience. 

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Save the Date ⏰ Google Marketing Live EMEA is back on M​a​y 2​2! 🚀 We will see the latest updates and innovations. 🤖 New AI powered solutions. 🎥 Behind the scenes insights from Google leads #ppc #google #gml

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New Demand Gen feature Carolin Carvalho da Silva & Thomas Eccel found out that Google Ads has rolled out a big update for Demand Generation campaigns, introducing the ability to select the preferred format for ads. This beta feature, called "Set ad format preferences," allows advertisers to choose where their video ads will appear. #PPC #SEA #Ads #GoogleAds

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Boosting Conversion Rates with Google Optimize 360 - https://lnkd.in/e6bu-VY7 - Boost your conversion rates with Google Optimize 360. Utilise advanced targeting, A/B testing, and personalisation to enhance user experience and drive results.

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In the world of clicks we live 🤷‍♂️ If clicks become expensive and the value they drive declines, are they still worth it ? If you answered Yes, please join the queue ✌ 😅 If you answered No, come speak to us and let's change that view 😎 💁‍♂️ What do we do you ask ? Well, we are in the business of Transforming user attention by Cutting Through The Noise, Navigating rising costs and Maximizing business outcomes #Taboola #NativeAdvertising #CPCs #Efficiency #PremiumPublishers #PerformanceMarketing #BrandSafety

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Unleash the Power of Predictive Bidding with Hamza Riffat-Haleem 🎯 Want to take your Amazon advertising to the next level? Check out Hamza Riffat-Haleem's insightful talk on Predictive Bidding at AmafestUK 2024. Learn how to optimize your ad campaigns, maximize your ROI, and stay ahead of the competition. https://lnkd.in/ex2Zpwx5

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Explainable AI: From Black Box to Clarity Using Interactive Dashboards https://ift.tt/L8Q5S7m AI models, initially designed to solve big and complex problems such as financial market forecasts or disease diagnosis, have thus proven their efficiency. Nevertheless, their functioning still relies on the “black box” principle; this turns the interaction for users into an inability to explain how and why a particular model decided so. Any lack of transparency ensues with issues of trust, and ethical concerns when trust should not be questioned in areas such as health, finance, or criminal justice. This is the problem that XAI solves in this direction: techniques and methods to make humans understand and have trust in the results generated by AI models. The ultimate goal of transparency of AI systems can be achieved by giving explanations of how models work. Dashboards have become a common intervention in efforts aimed at improving the explainability of AI models. AI behavior can be visualized and interactively monitored through dashboards on a near real-time basis. This article explores the power of the dashboard in enhancing the interpretability and usability of AI models for technical and non-technical audiences alike. The Importance of Explainable AI While this indeed points to tremendous promise in the ability of AI to process huge volumes of data and make decisions of incomprehensible complexity, it can also pose serious risks when those processes are not transparent. Explainable AI is important for several reasons: 1. Regulatory and Ethical Considerations: Many industries are governed by a plethora of regulations regarding the explanation behind the decisions AI models make. For example, under the General Data Protection Regulation, a data subject has the right to meaningful information about the logic involved in reaching an automated decision affecting their lives. In highly regulated areas such as finance and healthcare, this could be considered paramount for attaining thresholds on compliance. 2. Stakeholder Trust: It builds stakeholder trust, especially amongst data scientists, business leaders, regulators, and end-users, since that forms a basis for important decisions taken by AI. When people understand how an AI model works and come to a particular decision, then it builds confidence to use this AI effectively. 3. Explainability in Decision Making: Applications in high-stake domains of healthcare and finance require that an AI system make life-and-death kinds of decisions. A doctor needs to understand how a diagnostic model works before entrusting it with making decisions related to the treatment of patients; likewise, financial analysts have to trust the output produced by an AI-based fraud detection system to make reliable decisions. Explainable AI makes sure that AI models make decisions that are non-discriminatory, unbiased, and agnostic, thus forming the bedrock of long-term AI adoption success across industries. How...

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Ecom Brands: 10 Common Data Issues We Come Across 1/ Attribution Missteps Relying on outdated MTA tools or last/first touch attribution instead of contribution and incrementality models. This can lead to wasted ad spend. Start with simple geolift (MMT) and hold-out tests to measure incrementality. Understand that not all channels can be tracked w/ click-based tools. 2/ Pixel Problems Incorrect, duplicative, or missing ad pixels lead to inaccurate data collection. Audit your pixels monthly for accuracy. GA, Meta, Google, TikTok, Affiliate platforms, etc. 3/ Server-side Tracking Not using server-side tracking, resulting in signal loss and hindering ad optimization. You can be losing 20-30% of your conversions w/o proper SS setup. 4/ Excel Hell & Reporting Inefficiencies Manual and infrequent updating of reports, often trapped in spreadsheets. Automate common reports. Even basic KPIs updated daily for the team will be a big win. 5/ Product Catalogs are Stale Bloated or incorrect product feeds with outdated information and mismatched pixel data. Audit your catalogs frequently. Segment your feeds. Setup alerts. Use a centralized feed source or vendor to streamline updates. 6/ UTM Inconsistencies Poor campaign and UTM naming standards make performance breakdowns difficult. Create a standards document and ensure that all your marketers and agencies use it religiously. 7/ Customer Data Fragmentation Lack of a single source of customer truth, with customer and 1P data spread across various systems. Start to ingest your 1P data into a data warehouse. You should own and know how to govern your customer data. 8/ KPI Blindness Limited understanding of critical metrics like New Customers, LTV, MER, Contribution Margin, CAC... Knowing which to use and when. Understanding driver trees and ensuring your team knows the key metrics for their channel. 9/ Inaccurate Forecast Failures Poorly constructed forecasts or a complete lack of forward-looking projections. Even a basic forecast, shared across the team will help. 10/ Data Silos Isolated data and poor transparency across different teams and departments. Centralize datasets, KPIs and reports where possible. Better communication and data access. The good news is that fixing these issues is 25% technical cleanup and 75% education/process improvement. What other data challenges do you face in your e-commerce operations? #ecommerceanalytics #dtcmarketing #measure #ecommerce

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📊 New Search Advertising Benchmarks for 2024! 📊 The latest report on search advertising benchmarks is out, providing valuable insights into current trends, performance metrics, and best practices for maximizing your ROI with Google Search Ads; unfortunately, it's mainly stats for outside of South Africa, but this helps us benchmark nonetheless. Read the full report here: https://lnkd.in/dvRMKA7d 👉 Ready to use Google Search Ads and reach consumers as they start their buying journey? Contact Digi Dorx today to start optimising your campaigns and drive better results for your business. #GoogleAds #SearchAdvertising #DigitalMarketing #DigiDorx #MarketingInsights

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