Liz Heron

Retailers take note! 👀 #WhatsApp is blowing up y'all! Thank you Xander Barnard of The Messenger Network for the valuable takeaways 👌 👌 1. Be Available: Always-on customer service is essential to stay competitive. 2. Engage Directly: Build personal, one-on-one customer relationships, offering tailored product suggestions and promotions. 3. Guide the Journey: Help customers navigate from product discovery to checkout, all through a seamless WhatsApp experience.

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Neglecting customer engagement does more damage to FMCG brands. The space is so competitive and requires constant interaction with prospects and customers. No matter the size of your brand, you need to interact with customers.

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Think about it, D2C brands has been a revolution twenty years in the making.   - Introduction of 'affordable' yet high-quality printers for home offices and small businesses, in the early 2000s, enabled them to produce professional marketing collateral that matched quality and finish only the privilege of big brands thus far. It was a massive leap forward.   - Progress in digital printing & material next allowed small batch packaging solutions - small batch being the key here (empowering individuals, small brands to now match big brands on not just communication quality, but also packaging)   - The emergence of blogs, shortly thereafter, provided a platform for independent thought leaders and small brands to share their ideas and content without relying on traditional media channels, democratizing information dissemination - Social networks further amplified this by allowing individuals and smaller brands, to build and engage communities and leverage advertising tools to reach broader audiences, even with small budgets   - The problem of storefronts and discovery, still a domain of large brands, would soon be solved by the likes of Shopify, amazon, Flipkart and physical distribution by innovative supply chain solution providers like Shyplite, Delhivery(and countless others now).   - Dominance of video as the primary driver of content consumption on the internet further helped shift power to the common man, who now didn't need to have great command on the written word to powerfully communicate - think "just looking like a wow."   - Payment innovations such as UPI, digital wallets, and cash on delivery simplified transactions, making it easier for consumers to purchase goods and services online.   - The COVID-19 pandemic served as a catalyst for accelerating existing trends, such as remote work, but also getting us comfortable with blue-collar work along with fuelling digital-first consumption habits, kickstarted the growth for D2C brands   - Additionally, the rise of fractional experts and consultants across various domains has lowered barriers to entry for entrepreneurship, giving entrepreneurs access to expertise previously only available to large brands   - Today powerful DIY platforms like Canva have reduced design costs, making content creation, in any format almost free   It's fascinating to reflect back on this journey of small-big steps in technology, and consumer behaviour, that converged to empower individuals and small businesses in helping them carve market share and sometimes create completely new categories.

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#ICYMI 📱 Enhance your brand's relevance and overcome consumer fatigue with QR codes powered by GS1! 🌟 These 2D codes offer personalised, accessible product information, streamlining consumer interactions and improving satisfaction. From simplifying returns and warranties to providing detailed usage instructions, QR codes help brands cut through the noise and deliver what matters most to consumers. Learn how integrating QR codes can transform your brand experience! #QRCode #BatchCoding #BatchMarking #ConsumerInteraction #ConsumerEngagement https://buff.ly/3Jv2RgC

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💡 Is your marketing strategy delivering the ROI you need in 2024? 💡 Amidst tighter budgets and savvier consumers, traditional advertising methods are falling short. But fear not—here are some strategies that are making waves: 🔹 Referral Marketing: Harness the power of word-of-mouth. Consumers trust peer recommendations, making referred leads twice as likely to convert. How are you leveraging referrals in your strategy? 🔹 Personalisation: Deliver tailored experiences to existing customers. While it can be powerful, ensure it's used wisely to avoid being seen as intrusive. Are you striking the right balance? 🔹 Offers and Promotions: Everyone loves a good deal! Special offers and loyalty programs can attract and retain customers. How do you tailor these to your audience? 🔹 Content Upgrades: Content remains king in driving organic traffic. Enhancing your digital content can improve visibility and brand image. What content strategies are working for you? Navigating the 2024 marketing landscape requires innovation and adaptation. Share your experiences and thoughts in the comments—let's learn from each other! #MarketingStrategy #ROI #ReferralMarketing #ContentMarketing https://lnkd.in/e5JhfbH7

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Marketing Matters is our monthly digest of advertising trends in the Retail and Consumer sector. We summarise the key rulings and news updates from the Competition Marketing Authority (CMA) and Advertising Standards Authority (ASA), to save you time. Marketing Matters | June 2024 review In focus this edition: 🔎Key takeaways for your A&M departments Stay on the right size of the regulator with our bitesize learnings from the last month's ASA rulings. 🗞️In the news We recap the latest headlines from the CMA and ASA, including new guidance on electric vehicles, the marketing of Botox and investigations into scampi sustainability and the rising cost of vet bills. Read Marketing Matters on our website: https://loom.ly/pAymFic

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Are you ready to maximise your exposure with Google Display Ads in 2024? 🚀 Take a look at our blogs on effective strategies to make your ads stand out and drive results. From targeting the right audience to crafting compelling visuals, discover more top tips below! → https://lnkd.in/eUGkHe-D #miramarketing #digitalmarketing #digitalmarketingagency #marketingagency #newcastle #newcastleupontyne #houltsyard #DigitalMarketing #GoogleAds #DisplayAds #MarketingTips

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Ever wondered how top marketers create compelling messages that resonate deeply with their audience? The secret lies in Neurolinguistic Programming (NLP)! Here are some hacks to help you start. #MarketingHacks #NLP #NeurolinguisticProgramming #MarketingStrategy #CustomerEngagement #PersuasiveMarketing

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Increasingly, the capital required early in the life of a business is reducing as digital technology evolves, removing the capital requirement as a barrier to entry to many industry segments. This is leading to a transfer from capital intensive to ‘technology intensive’, which is in turn becoming increasingly complex as technology evolves at an accelerating rate, and the business cycles become shorter.   #capital #capitsalintensity #businessmodel

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Ready to unlock new revenue opportunities? Join our live webinar, 'The CEO's Guide to Growth Levers,' on Tuesday, 22nd October 2024 at 10am Discover 7 powerful growth levers that can transform your revenue with simple adjustments. It's not all about leads! Built from the experiences of almost 100 fractional CMOs and marketing directors, this is your chance to gain actionable insights from industry experts, Julie Brook and Tim Parrack (yes, that's me!). You can find out more, and sign up, here:

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٤ تعليق

We develop campaigns based on insights and strategies aligned with your KPIs, to effectively engage your audience, optimise your brand, and drive prescribing. Get in touch today by following the link in the comments, #brandoptimisation #HCPengagement #campaignplanning #UnipharCommercial

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١ تعليق واحد

When dissecting strategies of iconic brands, personalized consumer experiences is a pivotal element that stands out. It is imperative to understand and anticipate #consumer needs, a consumer-focused strategy. #Instagram #Facebook #digitalmarketing #b2b #AI https://buff.ly/3W4PDx4

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With ‘Exploring the Future of Digital Marketing Technologies’ as overarching theme, this year’s edition of DMWF Global covered the full spectrum of the marketing ecosystem, showcasing the latest technologies, strategies and solutions for senior marketers to implement in their business and thrive. For #B2Bmarketers, three key themes emerged as particularly relevant – in our latest event roundup, we delve into these themes, examining the future of #B2Bmarketing as outlined at #DMWF. Check it out and discover practical, actionable insights to help you achieve more with your #marcomms ➡ https://lnkd.in/eYfp3ptA

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Report: B2B brands shift focus from lead gen to brand awareness "B2B buyers have prioritised trust and brand building, while their focus on demand generation and lead conversion has eroded this year compared to 2023." https://lnkd.in/eV4MvPG4 #Branding #Marketing #Demandgen #B2B

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🌟 Transforming Brands, One Step at a Time! 🚀 🎥 Witness the magic behind the scenes of brand growth. It's not just about strategies; it's about passion, dedication, and a touch of creativity! 💫 Drop a DM for more enquiries 💭

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Advertising is an excellent solution if you need quick marketing campaign results, pay-per-click or PPC. By utilising Google adverts, you can reach new customers in your brand’s target market and geographic area and start seeing conversions within days or even hours https://bit.ly/3lp9DM4 #DigitalMarketing #DigitalMarketingStrategy #BrandAuthority #Branding #SME #SEO #Business #PPC #Google

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