Karan B.

🚀 Branding with Adcanopus Digital Media Pvt Ltd 🚀 In today’s digital world, your brand’s story deserves to be heard, seen and felt across every platform. At Adcanopus Digital Media Pvt Ltd, we’re passionate about creating unique, tailored campaigns that amplify your brand’s presence, engage the right audiences, and drive meaningful results. From strategic affiliate marketing and high-conversion ad creatives to dynamic lead generation, we build brands that don’t just resonate—they leave a mark. Ready to take your branding to the next level? Let’s get there, together. 🌟 #BrandingWithAdcanopus #DigitalMarketing #AffiliateMarketing #BrandBuilding #MarketingStrategy

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Just finished the course “Generative AI for Digital Marketers” by Martin Waxman! Check it out: https://lnkd.in/dWS6pb3m #artificialintelligenceforbusiness #digitalmarketing #generativeaitools.

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Speed Without Precision - 🚅 In the fast-paced world of marketing, we often feel the pressure to execute campaigns quickly, respond to trends instantly, and deliver results faster than ever. However, speed without precision can lead to costly mistakes—missed insights, flawed messaging, or misaligned execution. Marketing is not a sprint; it's a balance between agility and strategy. While being fast is essential to stay relevant, precision ensures that every action aligns with the brand's vision, resonates with the audience, and drives measurable results. Few ways I know to maintain precision while keeping up the pace: 1️⃣ Data-Driven Decisions: Take time to analyze insights and trends before launching campaigns. Precision starts with understanding. 2️⃣ Clear Communication: Ensure everyone on the team understands the goal. Rushed projects often falter due to misaligned expectations. 3️⃣ Test Before Launch: Even under tight deadlines, pilot your campaigns. A quick test can save time and resources later. 4️⃣ Focus on Quality: Speed is valuable, but quality builds trust. A mistake in execution can undo years of brand credibility. In marketing, it's not about how fast you act—it's about how effectively you deliver. Remember: a well-aimed arrow always outperforms one shot in haste. #MarketingStrategy #Leadership #BrandBuilding #DigitalMarketing #ChaudaryAhmadBilal #markering #enthusiast #Strategist #innovator #seo #Sem #experienced #structural #beneficial #btl #Ttl #digitalmarketing

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"The Power of Personalization: How Data Analytics is Revolutionizing Marketing" Did you know that personalized marketing can lead to a 20% increase in sales and a 68% improvement in customer retention! If we leverage data analytics and customer segmentation, we are able to create customized experiences that resonate with consumers on a personal level. As marketers, it is high to understand how crucial the power of personalization and the impact it can have on driving engagement and loyalty. Is personalisation the key to high engagement and increased customer retention? Let's create tailor-made campaign strategies that make our customers feel unique! #Personalization #DataAnalytics #CustomerSegmentation #MarketingStrategy #Engagement #Loyalty.

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Fraud Alert: Saad Minhas Me & my colleague Jay Singh was working for one of his client named as (Michael Phillips & Isolina Orozco Torres). We were working for their ecommerce brand ShapeWow.com (to re-design website, Skus, barcodes and payment gateways) FYI, Saad was working as a mediator between us and the client. We were done with 18 product uploads, generated SKU's & barcodes. We were 80% done with the project as payment gateway was already setup on the account, we were only left with some edits in the website. But he also asked us to work on the complete SEO for his client instead of payment setup, free of cost (which was not part of our project). Hence we asked him for additional pay as seo is a complex task. He said no and instantly removed us from the account and said do not work on the project anymore! Moral of the story: I don't wanna be racist but a true pakistani is showing his actual colours and it is completely our fault to trust someone from a terrorist country. Dishonesty, Hate & Fraud lies in their blood. Kindly repost and spread this post as much as you can🙏🏻 #fraud

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🚨 Why Are Companies Pulling Back from Advertising on X? 🚨 As brands rethink their digital strategies, many are reducing or even halting their ads on X (formerly Twitter). Why? Here’s what’s happening: 🟢 Concerns Over Content Moderation & Brand Safety 🟢 Declining User Engagement 🟢 Inefficient Ad Tools & Fluctuating Pricing So, what are businesses doing instead? 💡 ➡️ Shifting ad budgets to stable platforms like Instagram, LinkedIn, and Facebook ➡️ Focusing on SEO and Content Marketing to drive organic growth (Find out how Osumare Marketing Solutions can help with SEO in Dubai) ➡️ Leveraging YouTube & TikTok for video marketing and influencer partnerships ➡️ Exploring emerging platforms like Mastodon & Threads ➡️ Enhancing Email Marketing for personalized customer engagement As the digital landscape changes, agility is key. At Osumare Marketing Solutions, we specialize in building adaptive digital strategies for growth. Want to stay ahead? Let’s connect and explore how we can elevate your brand! 💼💻 #DigitalMarketing #SEO #SocialMedia #ContentMarketing #VideoMarketing #BusinessGrowth #MarketingTrends #LinkedInMarketing

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Market Research: Conduct surveys, focus groups, and analyze data to understand your audience’s needs, preferences, and behavior.Buyer Personas: Create detailed profiles of your ideal customers to tailor your marketing efforts effectively.

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In brainstorming growth for PurpleWings (founded by Anjali Grover) on a family call, we decided to start with something simple but different: testing a pop-up shop(kiosk) in Dubai. Why? Specifically for UAE, before pumping money into Meta ads, we wanted to learn more about buying patterns and create real-life connections. After all, the first 100 customers will be the ones doing shout-outs for your brand in case they like it! (www.thepurplewings.com) offers chic, classy bags and fashion accessories, already loved in India with strong online sales. As a vendor, we chose The Ripe Market to do our 1st Pop-Up. It's a community-led event organizer here in Dubai to support small businesses. Locals and tourists both are equally excited to visit these markets so all in all good footfall. And we tested both indoor and outdoor markets on Sundays in Oct. For a higher ATV product ($100+), we learned a few surprising things: Customers in UAE (non-Indian community) don’t ask for “discounts” or say “Let me think.” They’re clear about preferences, and when they like something, it sells instantly. This behavior is the opposite of what works for online ads, where discounts are key to drawing traffic. My wife Shubhangi Sharma, a teacher, and me (a digital marketer) are both working professionals with no prior kiosk experience, but we dove right in—from arriving at 8 a.m. to setting up holders ordered via amazon, hauling trolleys of SKUs, and packing it all up at the end. It was an exhilarating, fun experience that pushed us beyond our comfort zones. Ultimately, whether it's a pop-up or online sales, 'storytelling' still remains the cornerstone that will break your brand.

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The other day, in one of my WhatsApp industry groups, we got into a heated debate about Faisal Pyepar, BscTEL, OOH's post on National Social Security Fund’s 88% CSAT score. For those who may not know, CSAT is short for “Customer Satisfaction” and is a measure of how satisfied customers are with a company’s products or services, expressed as a percentage (100% being excellent, 0% being terrible). The debate centred around the validity of an 88% CSAT score in Uganda, specifically for an organisation like NSSF. The skeptics pointed to the public perception of NSSF, often shaped by media coverage—which I won’t dive into since most of us are aware of the narrative. What the skeptics didn’t realise is how NSSF has steadily improved its services over the years, driving its CSAT score from 84% in 2018 to 86% by the end of the 2022/2023 period. In fact, the fund is now ambitiously aiming for a 95% CSAT score, quite ambitious if you ask me. So, while the media shone the spotlight on a certain narrative, NSSF quietly went about its business, enhancing service delivery and earning positive feedback from its members. This feedback speaks volumes about their efforts in effectively serving customers. It’s often difficult to recognise or appreciate the efforts an organization puts in unless you take an active interest and engage with them directly. For those curious about NSSF’s performance, their annual members' meeting is happening this Thursday, September 26th, 2024, at 9:00 am. This is a great opportunity to learn more about the fund's business. Details are in the flyer. #AMM2024

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Often, in the world of marcom, it's easy to be led into believing that a brand campaign's success is synonymous with whopping budgets, heavy production, and star-studded endorsements. Few brands however walk the talk, otherwise! Wakefit has always been one such, a cut above the rest in this regard! The brands' campaigns over the years have all stood testimony to this... Last week, we flinched ‘Gold’ 🥇 at the prestigious PR Asia Awards 2024 under the 'Best Promotional Activity by a Brand' category 🏆 The win (chosen from entries across countries and global brands), besides narrating a story of innovation, sincerity, and consumer impact, also underscores the inevitable fact that, at the end of the day, what truly engages consumers is not the grandeur of a campaign, rather the creativity, authenticity, relevance, and above all, the value it adds! ✨ During the 2023 ICC Men's Cricket World Cup finals, a 75-120% surge in Ahmedabad hotel prices was witnessed, leading to a scarcity of affordable accommodations. To address fan concerns, Wakefit opened it's Ahmedabad outlet to accommodate World Cup attendees via a fun quirky customer engagement initiative. The PR-led campaign #SoyegalndiaJeetegalndia (India Sleeps, India Wins!) achieved 360-degree visibility across print, online, social media, magazine, and mainstream television including high impact stories across leading publications in the country. Executed in just 12 hours, the campaign demonstrated an innovative, timely, community-centric effort rendering it an instant success. Even though India lost the World Cup, Wakefit won at keeping their customers well-rested! 😎 Winning this award additionally marks a significant milestone in our joint journey. It reiterates MSLGROUP India's commitment to spear-heading campaigns that drive conversations, inspire change, and make a collective difference. To more such wins! 🎉 A huge huge shoutout to Chaitanya Ramalingegowda Priyam Divgi and Vyshnavi Y for being the best partners in this roller-coaster of a ride! 🤝 #PRAsiaAwards2024 #Wakefit #SoyegaIndiaJeetegaIndia #IndiaSleepsIndiaWins #CampaignSuccess #PRWin #SleepAwareness Anisha Singh Prerna Chandiramani Lynn Misquith Anirudh Shenoy

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Happy to complete the first workshop of our AI.M 2.5 (AI in Marketing) initiative! Our team gathered to explore the transformative opportunities of artificial intelligence on marketing. As marketers, adapting to and harnessing AI’s potential has never been optional—it’s the way forward. Together, we’re shaping the future of marketing! 🙌 #AIMarketing #Innovation #Teamwork #FutureOfMarketing #Beko #BrandManagement

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Dreaming of brand management success? Tired of paddling in the kiddie pool while the big fish swim by? 🐠 I've got something based on my 15+ years experience in Fortune 500 FMCG that'll make you the biggest shark in the tank. 🦈 Brace yourself; it's time to disrupt the game and shatter the status quo! 💥 So, buckle up because I'm about to drop some truth bombs. Real advice, no fluff. I'll be sharing the 5 game-changing strategies that propelled my career and can do the same for yours. Let's do this together. Got any burning questions or a success story to share? Hit that comment section! Remember to like and share – we're all in this boat together! #BrandMarketing #DigitalMarketing #Leadership #Productivity #eCommerce #FMCG #Transformation #Dubai

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Understanding Cultural Sensitivities: A Lesson for Marketers Effective marketing requires more than creativity; it demands a deep understanding of cultural nuances. A recent example highlights the importance of this awareness: a renowned brand, Real Canadian Superstore, offered Eid al-Adha (a significant Muslim festival) discounts on pork and bacon, which are prohibited in Islam. Such oversights can be avoided through comprehensive cultural education and market research. By recognizing and respecting various communities' diverse traditions and beliefs, marketers can create campaigns that are impactful and culturally sensitive. Let’s commit to learning and growing to ensure our marketing efforts resonate positively with all target audiences. Shelley Tangney

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Are missed KPIs haunting your dreams? You set ambitious KPIs, confident your strategy will deliver. Weeks pass, and you fall short. Your reports show dismal figures, far from your targets. Missing KPIs is like trying to hit a target with a blindfold on. You need to remove the blindfold and adjust your aim to succeed. Quick Strategies to Hit Your Targets: → Review and Refocus:** Reassess your KPIs. Are they realistic? Adjust them if needed. → Analyze Data:** Dive into your metrics. Identify what's working and what's not. → Tweak Your Tactics: Make small adjustments to your campaigns. Change the messaging, tweak the targeting, or alter the timing. → Enhance Engagement: Boost your interaction with your audience. More engagement often leads to better performance. → Increase Frequency: Test posting more frequently or running ads more often. → Get Feedback: Ask your team or audience for insights. Fresh perspectives can highlight overlooked opportunities. By continually analyzing and adjusting your strategies, you can turn missed KPIs into valuable learning experiences and set a course for success.

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