Karan Ahuja

In 2020, MediaOne took a bold step forward by introducing the first-ever Social Media Rating for Malayalam news channels in Kerala, possibly the first of its kind in India and certainly in South India. While BARC remained the traditional currency for TV ratings with its GRP measurements, based on a limited number of meters across millions of viewers, we wanted a system that counted every viewer—something more transparent and reflective of real-time engagement. Thus, every Thursday at 11 AM, as BARC released its data, we rolled out our Social Media Rating card, providing a fresh and direct way to gauge audience viewership. And the result? MediaOne has consistently held the No. 1 position for the majority of weeks throughout the year. It didn’t take long for competitors to notice—and follow suit, releasing their own social media ratings when the data worked in their favor. However, on August 14, 2024, Facebook discontinued the service of CrowdTangle, a tool crucial for publishers to analyze viewership performance and competitor comparisons. Despite this, we took one final dataset—our last 7-day performance—and it fell during the aftermath of the devastating Wayanad landslide disaster. Once again, MediaOne maintained its competitive edge, securing the No. 1 spot. This achievement is a testament to the dedication of my incredible team and, most importantly, the continued support of our viewers. A heartfelt thank you to everyone who made this possible. Together, we move forward, always committed to delivering the truth and staying at the top of the game. #SocialMediaLeadership #MediaInnovation #NewsLeadership #ViewerEngagement #DigitalRatings #KeralaNews #MediaOne #CompetitiveEdge #BARC #SocialMediaRatings #CrowdTangle #GratefulForSupport #LeadingTheWay

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Inc42 Media has been at the forefront of shaping India’s #D2C narrative, influencing and connecting hundreds of thousands of #founders, #operators, #investors, and enthusiasts through our various initiatives. We recognised a persistent challenge: the need for robust support for growth-stage D2C & #modernretail leaders and the profound need for a space that fosters meaningful connections and addresses the transformative challenges of building successful, high-growth modern retail brands. It is high time that someone brought the people who matter in India’s retail and D2C ecosystem together. We believe when the smartest of people come together, magic happens. Recognising the need for a focused discourse on these evolving trends, we are glad to announce #TheD2CRetreat. This invite-only, three-day residential unconference is designed to bring together India’s leading D2C founders, and modern retail leaders, in an intimate, confidential setting to forge new strategies, share insights, and catalyse the next wave of innovation in Indian retail. Set against the backdrop of the #Himalayas, we are creating a haven for collaboration, learning, growth... and a trusted community that fosters both professional and personal growth. https://lnkd.in/g3PwUFWd

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Today's #SpotlightMondays is on the sparkling OGs of Indian strart-up ecosystem - CaratLane - A Tanishq Partnership. Mithun Sacheti and Srinivasa Gopalan started Caratlane in 2008 with a starting capital of 1cr. Coming from the family behind Jaipur Gems in Mumbai, Mithun had studied Gemology in the U.S. to join and run the family business for eight years. One day he decided to do something crazy - Sell jewellery online! After facing numerous rejections from VCs, their breakthrough came with funding from Tiger Global Management. The journey from 2008 to 2016 was challenging—revenues soared from zero to ₹132 Cr, but they faced significant losses of ₹63 Cr. In 2016, Caratlane was noticed by the Tata Group, who were setting up their own jewellery empire under brands like Tanishq, Mia, Zoya. They bought a majority stake, giving Tiger global a full exit. In 2017, Mithun Sacheti met veteran investor Rakesh Jhunjhunwala who later became his biggest mentor and guiding force. Despite continued revenue growth (₹621 Cr in FY20), losses persisted. They raised ₹99 cr from Tata group in 2019 at a valution of ₹900cr only. They finally turned profitable in 2021 to their revenue reaching ₹2177Cr in 2023. This was also the time when Tata group bought out the entire stake of Mithun Sacheti for a whooping ₹4261Cr, making it the second largest exit for any e-commerce founder in India. Their product strategy has been multi category - from a child's first jewellery to everyday pieces to statement wedding designs. Their revolutionary offering was the democratization of Solitaire buying. You could go on their website and select the exact size, colour, clarity of diamond for your jewellery with authentication and at prices that a common man did not have access to before. Their distribution strategy has also been omni-channel - spanning over 123 retail stores across 45+ Indian cities and shipping globally to 132 countries like the USA, UK, Singapore, Dubai, Australia & Canada. Mithun Sacheti's journey has not been an easy one. But it highlights a few important takeaways: 1. Persistence Pays Off: Staying the course increases your chances of success 2. The Power of Mentorship: With guidance from Lee Fixel, Rakesh Jhunjhunwala, and Tatas, Mithun leveraged the wisdom of his network 3. Customer-Centric Approach: In an industry rife with non-transparency, CaratLane stood out by prioritizing trust and fairness PS: I am very curious to see how Caratlane evolves to tap into the growing market of Lab grown diamonds.

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Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle

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The Future of Subscription-Based Models in India
. With the rapid digitization of industries and the ever-growing influence on digital mediums, subscription-based models are emerging as a game-changer in the Indian market and across the world already. In recent years, we all have witnessed a significant shift in consumer behaviour towards online services and content consumption. From streaming platforms to e-commerce sites, subscription-based models offer users convenience, customization, and value for money. Why Subscription-Based Models are ready for an Explosive Growth? 1. Convenience: In today's fast-paced world, consumers crave convenience. Subscription services provide hassle-free access to a wide range of products and services, removing the need for repetitive transactions and saving valuable time. 2. Customization: Especially in a diverse market like India. Subscription-based models allow users to personalize their experiences, choosing from a variety of plans and options tailored to their preferences and budget. 3. Value Proposition: Consumers are increasingly prioritising value over ownership. Subscription services offer access to premium content, exclusive content, and continuous updates at a fraction of the cost of purchasing individual products or services. 4. Evolving Digital Landscape: With the growth of smartphones, affordable data plans, and improved internet connectivity, digital adoption in India is at an all-time high. This digital revolution creates a fertile ground for subscription-based businesses to thrive and expand their reach. Much like the UPI penetration in Indian market. 5. Diverse Offerings: From entertainment and education to healthcare and lifestyle, subscription-based models span across various industries, catering to a wide variety of needs and interests. This diversity ensures that there's something for everyone in the subscription based model. As we are embracing the digital wave businesses in India have a unique opportunity to innovate, disrupt, and redefine the way we consume goods and services. Exciting times lie ahead as we harness the power of subscription-based models to unlock new possibilities and reshape the future of businesses in India. Image source- Freepik #SubscriptionEconomy #DigitalTransformation #FutureOfCommerce

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Recently, a curious colleague asked Meta AI to create a theme song for MediaOne that captures the essence of our channel’s value proposition. To our amazement, the AI responded with a beautifully scripted theme song in Malayalam that perfectly aligned with our brand positioning and deeply resonated with our viewers. Wow! This moment underscores the incredible potential of AI in the media industry. From summarizing extensive reports in seconds to providing structured frameworks for investigative journalism, data journalism, infographics, and beyond—AI is revolutionizing content creation and enhancing quality in ways we've never seen before. However, with all this power comes responsibility. At MediaOne, we believe that no AI-generated content should be published without human involvement. Maintaining credibility and trust is paramount in the media industry, and human oversight ensures that our core values remain intact. What are your thoughts on this evolving dynamic between AI and media? #AIinMedia #DigitalTransformation #MediaInnovation #ContentCreation #AIAssistance #DataJournalism #ContentCredibility #AIandHumanCollaboration #MetaAI #MediaOne #JournalismEthics

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🌟 Exciting News! 🌟 Online beauty and grooming products marketplace Purplle.com has just #raised a whopping Rs 1,000 crore (approximately $120 million) in a funding round led by a wholly owned subsidiary of Abu Dhabi Investment Authority (#ADIA). 🚀💰 Here are the highlights: Valuation Surge: While Purplle didn’t explicitly disclose its current valuation, industry insiders estimate it to be around $1.2-$1.3 billion. That’s unicorn territory! 🦄 Employee Stock Ownership Plan (ESOP) Liquidity Program: Purplle is spreading the wealth! The company has granted ESOPs to 320 employees, and 85 of them have already liquidated ESOPs worth Rs 75 crore ($9 million) across three buyback programs. 🤝💼 Operational Profitability: Purplle isn’t just about glam—it’s also operationally profitable! Over the last three years, they’ve grown their Gross Merchandise Value (GMV) by a staggering 4x. 📈💄 Beyond Metro Cities: Purplle caters to beauty needs not only in metro cities but also in tier II, III, and micro-markets. They’re expanding their reach and making beauty accessible to all. 🌍🌸 Scaling Up: The company plans to grow its online platform even faster than the industry average while also focusing on offline stores and improving profitability. 💡🛍️ Remember, this is Purplle’s second secondary transaction within a year. In October 2023, JSW Ventures exited, and now they’re soaring higher with ADIA’s backing. 🙌 Congratulations Purplle’s team for the success & toast to more radiant days ahead! 🥂✨ Manish Taneja Rahul Dash Suyash Katyayani #BeautyTech #FundingNews #UnicornAlert

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🎬 The Changing Landscape of Bollywood Production Houses 🎬 Dharma Productions, one of the stalwarts of the Indian film industry, reported a modest profit of ₹10 Cr on revenues of ₹1,000 Cr for FY23—reflecting a PAT margin of just 1%. This marks a challenging phase for high-investment production houses. While newer studios like Maddock Films are delivering blockbuster hits like Stree and scaling to ₹1,000 Cr, Dharma is reportedly exploring a sale at ₹600 Cr. Is this the end of an era for legacy production houses? Or a sign of changing dynamics in the industry? #BollywoodBusiness #EntertainmentIndustry #BusinessTransformation #FilmProduction #madcockfilms #films #filmbusiness #business #revenue #money #entertainmentbusiness #cinemabusiness #filmupdate #filmnews #tstudios

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In recent years, there has been a significant surge in the consumption and appreciation of regional content in India, buoyed by the concerted efforts of brands and savvy marketing strategies. Let's delve into how this dynamic duo has played a pivotal role in elevating regional content to new heights. 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Brands have recognized the inherent cultural richness and diversity of India's various regions. By aligning their marketing initiatives with regional sentiments, they have fostered a deeper connection with local audiences. Whether it's through sponsoring regional events, collaborating with local influencers, or incorporating regional themes in their campaigns, brands have successfully tapped into the pulse of each region. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: The proliferation of digital platforms has provided a fertile ground for the dissemination of regional content. Brands have capitalized on this by investing in platforms that cater specifically to regional audiences. Whether it's streaming services, social media platforms, or dedicated websites, these avenues have become instrumental in showcasing and promoting regional content to a wider audience base. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗘𝗻𝗱𝗼𝗿𝘀𝗲𝗺𝗲𝗻𝘁𝘀: Leveraging local celebrities and influencers has been another effective strategy employed by brands to promote regional content. These personalities not only lend credibility to the content but also serve as powerful advocates, amplifying its reach through their vast social media networks and fan base. 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Recognizing that one size does not fit all, brands have adopted a tailored approach to marketing regional content. From crafting vernacular advertisements to customizing promotional activities based on regional preferences, brands have demonstrated a keen understanding of the nuances that resonate with diverse audiences across India's vast landscape. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:: Brands have actively engaged with local communities to foster a sense of ownership and pride in regional content. Whether it's through interactive contests, community screenings, or grassroots initiatives, brands have facilitated dialogue and participation, thereby strengthening the bond between audiences and the content they consume. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Beyond just promotion, brands have also ventured into the production of regional content. By investing in quality production values and collaborating with talented regional filmmakers, brands have played a pivotal role in nurturing a thriving ecosystem for regional content creation. In conclusion, the symbiotic relationship between branding and marketing has been instrumental in promoting regional content in India. #regionalcinema #medialandscape #collaboration

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Relaunched with audio tweaks and with some edits. One of the best podcasts we have done #Agnibaan & the Space Race: AgniKul Cosmos on Jobs & Startup Challenges | Ft. Srinath Ravichandran and Moin SPM We sat down with Srinath Ravichandran and Moin SPM, the visionary founders of Agnikul Cosmos, one of India’s most exciting space startups. Discover how Agnikul is positioning itself in the global space race with their pioneering Agnibaan rocket, designed to make space more accessible than ever before. In this episode, Srinath and Moin share the highs and lows of their entrepreneurial journey, offering a behind-the-scenes look at the challenges they faced while building a space startup in India. From securing funding to the technical complexities of rocket design, they reveal the realities of turning a bold vision into a thriving business. But it’s not just about rockets. We also dive into the broader implications of Agnikul’s work for India’s economy and job market. Learn how their innovative approach is creating new job opportunities and contributing to the growth of India’s space industry. Whether you’re an aspiring entrepreneur, a space enthusiast, or someone curious about the future of jobs in the tech industry, this episode offers valuable insights into the intersection of innovation, business strategy, and the pursuit of ambitious goals. Don’t miss this chance to hear directly from the leaders who are shaping the future of space exploration in India! #space #agnikulcosmos #startup #jobs #spacetechnology #entrepreneurship #spaceexploration #innovation #india  #agnibaan #businesspodcast

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🎮 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗚𝗮𝗺𝗶𝗻𝗴 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 🚀 The gaming industry in India is 𝗯𝗼𝗼𝗺𝗶𝗻𝗴, and 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 is playing a critical role in transforming it into a cultural phenomenon. From 𝗴𝗮𝗺𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 to 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, social channels like 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗮𝗻𝗱 𝗧𝘄𝗶𝘁𝗰𝗵 have become key players in engaging the gaming community. With 𝟮𝟲𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗴𝗮𝗺𝗲𝗿𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 (and growing), the gaming ecosystem is more connected than ever, thanks to these platforms. Here’s how 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 is changing the game: 𝗚𝗮𝗺𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 : Popular influencers and streamers are attracting millions of followers, making gaming a mainstream form of entertainment. 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 : Gamers are sharing experiences, tips, and gameplays, building strong communities that drive brand engagement. 𝗘𝘀𝗽𝗼𝗿𝘁𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 : Esports events are gaining more attention with the help of social media, pulling in millions of viewers. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 : Gaming brands are leveraging influencers to promote new releases, and create hype, leading to rapid user adoption. With 𝟱𝟴% 𝗼𝗳 𝗴𝗮𝗺𝗲𝗿𝘀 relying on social platforms for news and updates, the gaming industry in India is evolving like never before, and social media is its lifeblood. 𝙒𝙝𝙖𝙩'𝙨 𝙣𝙚𝙭𝙩? 𝙏𝙝𝙚 𝙨𝙠𝙮'𝙨 𝙩𝙝𝙚 𝙡𝙞𝙢𝙞𝙩 𝙛𝙤𝙧 𝙄𝙣𝙙𝙞𝙖'𝙨 𝙜𝙖𝙢𝙞𝙣𝙜 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮, 𝙖𝙣𝙙 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙬𝙞𝙡𝙡 𝙤𝙣𝙡𝙮 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝙩𝙤 𝙖𝙢𝙥𝙡𝙞𝙛𝙮 𝙞𝙩𝙨 𝙜𝙧𝙤𝙬𝙩𝙝 🎮🔥 #GamingInIndia #SocialMediaRevolution #Esports #GameStreaming #DigitalIndia #GamingCommunity

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{New pod 🎤} "𝐖𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐧 𝐀𝐈 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚𝐧 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬?" Was super-fun to jam with Thiyagarajan Maruthavanan (Rajan) - Managing Partner at Upekkha. We discussed how Indian startups should look at AI, including real addressable opportunities, how to differentiate and compete against global competitors, what pre-AI SaaS startups should do to stay relevant, the India domestic AI opportunity, and finally, operating learnings for US go-to-market. Some thought-provoking insights and learnings for Indian AI and SaaS startups in here. Let us know what you think! YouTube - https://lnkd.in/g8d7rSe5 Spotify - https://lnkd.in/gpzkM8Jw Apple Podcasts - https://lnkd.in/gEf_zvKM An Operator's Blog - https://lnkd.in/gRzK2nTb

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The marketing team of the Archit Jain Podcast is thrilled to share a glimpse into a recent episode that has sparked a significant buzz in the tech and democracy communities. In this groundbreaking session, Raj Kapoor the esteemed Chairman of the India Blockchain Alliance , joined the podcast to unravel the complexities and potential of blockchain-based remote voting systems. The episode delved into how these systems operate, offering voters unparalleled benefits such as heightened security and the convenience of voting from any location. The inspiration behind this technological leap was to address the needs of migrants and in-service voters, ensuring their democratic rights are not hindered by geographical constraints. Raj Kapoor elucidated on the stringent security measures intrinsic to blockchain technology that guarantee the integrity of every vote cast remotely. The discussion also highlighted the challenges encountered during the development and implementation of the Proof of Concept (PoC), particularly the balance between maintaining voter anonymity and ensuring robust identity verification. Insights into voter turnout and participation rates observed during the PoC trials were shared, painting an optimistic picture of increased engagement and positive user feedback. The conversation also ventured into the cost-effectiveness and efficiency of blockchain systems compared to traditional voting methods. Looking at the broader picture, Kapoor discussed the potential for blockchain voting systems to be implemented on a large scale, such as in national or state elections. He also touched upon the legal and regulatory hurdles that must be navigated for widespread adoption. The podcast addressed the critical role of blockchain technology in the future of democratic elections and the strategies needed to build trust among voters for blockchain-based voting systems. As the episode wrapped up, Kapoor provided insights into the anticipated timeline for the full-scale rollout of these systems and the next steps for the Election Commission of India post-PoC. The Archit Jain Podcast continues to serve as a platform for thought-provoking discussions on the intersection of technology and democracy, inviting listeners to join the conversation and explore the innovations shaping our electoral future. #BlockchainVoting #DigitalDemocracy #ArchitJainPodcast #TechForGood #InnovativeGovernance https://lnkd.in/dT7Tr5QC

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Introducing the "Expert Insight" Series by XROM - Your Gateway to Extended Reality! We are thrilled to kick off our "Expert Insight" Series today, featuring the brilliant mind of Arnav Neel Ghosh Titled "Understanding Consumer Cohorts in XR" This weekly series will bring you articles from pioneers, leaders, and experts in the immersive technology realm, covering topics such as augmented reality, virtual reality, mixed reality, metaverse, and spatial computing. Get ready to delve into their invaluable insights and foresights as they unravel the vast opportunities presented by our societal transition from the 2D interface to an immersive, experiential, always-on 3D world. In this world, we will seamlessly shift from carrying technology to wearing it. Each expert-crafted article is designed to empower consumers, creators, and enterprises with knowledge that can be leveraged to build a better business and shape a brighter tomorrow. If you're passionate about this field and would like to participate by sharing your knowledge, we invite you to DM me or Sanan Goyal. Join us in this exciting journey as we unlock the potential of extended reality together! www.xrom.in https://lnkd.in/dfUTrbct https://lnkd.in/fnBGWFE #immersivetech #augmentedreality #virtualreality #mixedreality #spatialcomputing #metaverse #extendedreality

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Watch Now or Play Now ? How about both? Dive into the world of Bollywood like never before – watch iconic films and seamlessly transition into playing AI powered games inspired by those very stories. Experience the ultimate fusion of immersive entertainment and gaming, only on #ShemarooVerse. Join us as we kickstart the latest in Artificial Intelligence and Gamification to create unique, immersive experiences that captivate and inspire our audiences. The future of entertainment is here, and the convergence of technology is driving unprecedented innovation. At Shemaroo Entertainment Ltd. we are at the forefront of this revolution, pioneering new ways to engage and entertain audiences. Our latest partnership with GMetriXR, an AI-powered learning and game development company, marks a significant milestone in our journey. Utsav Mathur This strategic alliance brings hugely scalable IP-based gaming to the Immersive Web3 platform, enabling fans to immerse themselves in the worlds of their favorite Bollywood films like never before. AI has the potential to fuel significant growth in the metaverse , supported by advancements in software and hardware alongside increasing consumer interest. https://lnkd.in/daM6htPh Hiren Gada Arghya Chakravarty Eddie Avil #Metaverse #Web3 #AI #Innovation #Entertainment #gaming

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The Indian advertising landscape is undergoing a seismic shift. Connected TV (CTV) advertising, the delivery of targeted ads on streaming platforms and smart TVs, is experiencing explosive growth. Here's why you should pay attention - 📌 Rapid User Growth : The number of CTV users in India is skyrocketing, jumping from 32 million in 2023 to a projected 40 million by 2025. This translates to a massive and engaged audience, ripe for the picking by advertisers. 📌 Precision Targeting: CTV allows for precise targeting based on demographics, interests, and viewing habits. Imagine delivering your ad to fitness enthusiasts watching workout videos on a fitness app! 📌 Data-Driven Optimization: CTV advertising platforms provide valuable data and analytics. You can track campaign performance, measure engagement metrics, and optimize your ad strategy for maximum impact. Which brands are winning at this ? 📍 Maruti Suzuki : This leading car manufacturer runs CTV ads during sports programming, popular reality shows, or even news channels, showcasing their cars and reaching a relevant audience. 📍 Zomato/Swiggy : : Utilize CTV ads during food and cooking shows or during prime time to showcase restaurants and special offers. 📍 Make my Trip :  Run CTV ads showcasing stunning travel destinations and enticing vacation packages during travel shows, documentaries, or even during prime time entertainment channels. The Indian CTV market is booming, and established brands are taking notice. From regional players like Bigbasket to national giants like HUL, expect to see creative CTV campaigns leveraging targeted advertising and immersive storytelling to reach viewers across the country.

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