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Conscious Media MENA’s Andy Powell shares his take on a ‘mandatory investment’ for forward-thinking brands. He talks about "a solution that generally increases the performance of campaign KPIs, promotes eco-friendly practices and aligns with the values of an increasingly conscious consumer base." Read the detailed article below. #DoGood #Sustainability #DigitalMedia

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Yesterday, I was up till 2am fine-tuning my latest podcast episode for YouTube. That dedication paid off: • Recognized as the #1 YouTube channel for digital marketing in the UAE by Favikon • Ranked #2 for e-commerce and DTC content in the UAE • +4,500 new subscribers, with 90% from Saudi and UAE Here’s why it worked: • Built a community around practical, growth-oriented content • Focused on delivering actionable insights for the MENA region • Created content that speaks directly to the challenges in digital marketing & e-commerce The best part? I’m reaching the people who truly value growth and innovation. Don’t be afraid to invest in quality content; 95% won’t take that extra step… And the other 5%? They’ll be loyal subscribers 😉

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5 lessons I learned from hosting Sannam Jeswanii (How Brand Marketing Powers Growth 👇) In the latest episode of Reach 4 Growth Podcast, I had the pleasure of speaking with Sannam Jeswanii, a powerhouse in brand marketing with over 14 years of experience across the GCC region. 🌍 Here’s a sneak peek at what we covered: • Why Brand & Growth Marketing Aren't Opposites • The future of AI & Brand Marketing • Gen Z & Gen Alpha Decoded • The Power of Localization • Storytelling That Sticks The power of Brand Marketing cannot be underestimated. It's the key to achieving growth in retail & e-commerce. Tune in to learn from Sanam’s extensive experience and actionable insights!

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The retail landscape in the GCC is buzzing with consumer activity, especially during sales promotion events. A staggering 96% of consumers in the UAE actively engage in summer and winter sales, while 94% participate in sales related to Ramadan, and 93% in Black Friday sales. This high level of participation is a clear indicator of the region’s robust economic growth and consumer spending power. As businesses, these numbers highlight the importance of aligning sales strategies with the cultural and seasonal events that resonate with consumers. It’s not just about discounts - it’s about creating an experience that consumers look forward to year after year. How does your business leverage seasonal sales events to engage with consumers? #ConsumerBehavior #GCCMarkets #SalesPromotions

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📣UAE’s July advertiser of the month have been announced🎉 e& UAE saw the largest growth this month in terms of Ad Awareness in the UAE, followed by Carrefour at number two and #Dior in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during July 2024. Read more here👉https://okt.to/VK7Xp3 #UAEAdvertising #AdAwareness #TopBrands

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Is ethical marketing really 'ethical'? Or is it "just the latest tactic to hook idealist consumers?" Campaign Middle East speaks to several agency leaders who share honest opinions on ethics within marketing, sustainability, the use of consumer data and AI within marketing, as well as ‘do-good’ CSR activities. Click the link below to read the full article. https://lnkd.in/dwvyv-yb #EthicalMarketing #Sustainability #AI

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Hey it's us! Big thank you to Jennifer Bell and Middle East Public Relations Association for organizing the Mastering Media Relations workshop. It's always great to hear from journalists on the front lines, and exchange ideas on how to forge more meaningful relationships between media and public relations professionals. A key takeaway for me was Jennifer's critical 3-second rule: "if the journalist is not hooked in 3 seconds, they will probably lose interest." I think this principle resonates throughout the entirety of the PR process, from drafting that catch-all intro to perfecting your email pitch 😉

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Understanding the driving factors behind Snapchat's popularity in the UAE is crucial for brands aiming to maximize their social media impact. 🔍 Why Snapchat Thrives in the UAE • Youth Appeal: With a youthful demographic, Snapchat's informal and instant nature resonates well, offering a fun and engaging communication platform. • Privacy Focus: Disappearing messages align with the UAE's privacy-conscious culture, fostering a sense of security among users. • Mobile Dominance: High smartphone penetration rates make Snapchat a natural fit for the tech-savvy UAE population. 🚀 Tips for Brand Success on Snapchat • Engaging Content: Utilize filters, lenses, and stories to create compelling content that resonates with the young audience. • Geo-Filters: Promote brand subtly with custom geo-filters for UAE locations and events. • Urgent Promotions: Leverage limited-time offers to drive quick action from users. • Influencer Collaboration: Partner with local influencers to amplify brand messaging authentically. Ready to elevate your brand's Snapchat presence? Reach out to us at [email protected] today. #snapchat #socialmediamarketing #digitalstrategy #brandengagement #youthmarketing #geofilters #snapchatads #influencermarketing

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Here’s how SEO marketing presents big opportunities in the UAE: 1. Growing Digital Landscape High Internet Penetration: The UAE has one of the highest internet penetration rates globally, with a tech-savvy population. This provides a vast audience for online businesses. E-commerce Boom: With the rise of online shopping, businesses need effective SEO strategies to stand out in the crowded e-commerce space. 2. Multilingual Opportunities Diverse Population: The UAE's multicultural society means there’s a demand for content in multiple languages, primarily Arabic and English. Optimizing for both can help capture a wider audience. Localized SEO: Tailoring your SEO strategy to local dialects and cultural nuances can enhance relevance and engagement. 3. Mobile Optimization Mobile-First Approach: With a significant portion of the population accessing the internet via mobile devices, optimizing for mobile SEO is crucial. This includes fast loading times, mobile-friendly designs, and responsive content. 4. Focus on Local SEO Local Searches: Many consumers search for local businesses and services. Implementing local SEO strategies can help businesses appear in local search results, Google Maps, and local directories. Google My Business: Creating and optimizing a Google My Business profile can enhance visibility for local searches. 5. High Competition Industry Competitiveness: The competitive landscape in sectors like real estate, tourism, and retail creates a significant need for effective SEO strategies to differentiate brands. Market Penetration: Businesses can leverage SEO to penetrate markets more effectively and attract targeted traffic. 6. Content Marketing Synergy Quality Content Demand: There’s a growing need for quality content that resonates with the audience. Combining SEO with content marketing can improve rankings and engage users effectively. Visual Content: The UAE audience responds well to visual content. Incorporating multimedia elements can enhance SEO and user experience. 7. Analytics and Insights Data-Driven Decisions: SEO provides valuable insights into consumer behavior, allowing businesses to refine their marketing strategies and improve user engagement. Measurable Results: Tools like Google Analytics can help track performance, optimize campaigns, and demonstrate ROI to stakeholders. 8. Partnerships and Networking Collaboration Opportunities: The UAE is a hub for international businesses. SEO professionals can collaborate with local companies to enhance their digital presence and create mutually beneficial partnerships. Networking Events: Participate in local business events and digital marketing conferences to connect with potential clients and showcase SEO expertise. 9. Regulatory Compliance Navigating Regulations: Understanding local regulations around online advertising and SEO practices can help businesses avoid penalties and maintain a positive online reputation. Azizurshaimoon.com .

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Unveiling the ABG Best Practices Charter for Influencer Marketing in the UAE! 🇦🇪 Are you an influencer, brand, or agency navigating the UAE’s dynamic marketing landscape? The ABG Best Practices Charter has just been released and is here to ensure transparency, responsibility, and compliance in all influencer marketing activities. 💡 Key Highlights: -Clear guidelines for ethical advertising. ✅ -Licensing requirements and regulations to keep you compliant. 📋 -Best practices for influencers, brands, and agencies to foster trust and authenticity. 🤝 -Insights on responsible use of AI and virtual influencers. 🌐 These UAE and KSA charters are your go-to playbook for thriving in the UAE's vibrant influencer marketing ecosystem while respecting cultural values and legal requirements. In partnership with the teams at Google, TikTok, Snap Inc., Meta, Sociata (previously Vinelab), InHype and Vamp, a big thank you to our Influencer Marketing Committee for leading this project and the engaging session that followed. 🔗  Download the resources here: https://lnkd.in/d9DPVBnB #UAEInfluencerMarketing #ABGCharter #ResponsibleAdvertising #TransparencyMatters #MarketingEthics

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Uniform sustainability is increasingly significant in the corporate world, aligning with broader sustainability goals. It involves adopting eco-friendly materials and practices in uniform design, manufacturing, and maintenance, contributing to environmental protection and corporate responsibility.

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In its new InfluAnswer Arabia report, Weber Shandwick MENAT shares insights related to topics on the minds of MENA’s content creators and how brands can build closer relationships with them. #influencer #marketing #insights

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What an insightful article this is, providing a viewpoint from such an exceptional woman in the marketing industry. 👏

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THE BEYOND MONEY CUSTOMER INSIGHTS Here are my key takeaways from a July 2024 report on True-Luxury Global Consumer Insights by Altagamma & BCG Team. A must read for luxury professionals specially in the GCC where VIP Clienteling has become more relevant than ever. Beyond money consumers represent the top of the pyramid, known as ultra high net worth individuals with a spend threshold of more than 50K € a year on luxury goods and experiences. Why are they relevant? Though the represent less than 1% of the total luxury customer base, they are a growing segment, that are immune to economic trends, making them a stable growth driver for luxury brands. What can luxury brands do to win them? Today a handful of brands are good at meeting the expectations of beyond money customers. Bored of the typical luxury store experience, these customers expect to delighted with unique and unexpected expertness, tailored to their needs. What are the ultra rich looking for: 1. Hyper local personalisation but global recognition 2. Exclusive products without the wait 3. A dedicated relationship manager they can directly connect with 4. To be not just a client but part of the brand ethos and community What do brands need to do? 1. Define their VIP persona with key stakeholders 2. Design a unique VIP customer journey that might vary by region 3. Leverage technology - CRM, AI and Data analytics to hyper personalise every nuance of the customer experience 4. Provide highly trained and knowledgable sales advisors who can convey the brand heritage and story to customers and handle custom requests In summary the 4 key differentiators that resonate with these VIP clients are: 1. Personalisation  2. Bespoke products  3. Committed Client Advisors 4. Sense of Community If your ready to delight your VIP customers check out this workshop for your team https://lnkd.in/dwqAP5YC #luxuryretail #luxurycustomerexperience #VIPclienteling #luxuryservice

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"When these (pitch) processes are guided by marketing leadership, they can result in the best outcomes from agencies. The energy and time invested by an agency in the process can result in a creative/communications blueprint for the brand in the years to come. This is a huge responsibility." - Rishi Talwalker, Sr Director - Strategy & Growth, HAVAS Red Middle East. Read this and perspectives of other industry leaders in this Campaign Middle East debate by Justin Harper. https://lnkd.in/dsyrrRe3 

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Did you know that Saudi Arabia's sports, tourism, and international events sectors are booming, significantly contributing to its economy? 🏟️ Sports: Events like the Saudi Formula 1 Grand Prix and the Diriyah Tennis Cup, Golf Tournament have generated millions in revenue, attracting global spectators. 🌍 Tourism: With the launch of the tourism visa, Saudi Arabia welcomed its 100 millionth visitor, showcasing the country's growing appeal as a tourist destination. 🎉 International Events: The Riyadh Season and Jeddah World Fest have placed Saudi Arabia on the global stage, attracting tourists and investors while promoting cultural exchange. These achievements highlight the pivotal role of these sectors in Saudi Arabia's economic growth. Let's celebrate and support these endeavors for a prosperous future! Sources: - Ministry of Sport – وزارة الرياضة - SAUDI AIRLINES - General Entertainment Authority - GEA - Ministry of Tourism of Saudi Arabia - Diriyah Gate Development Authority - Public Investment Fund (PIF) #SaudiArabia #Sports #Tourism #InternationalEvents #EconomicGrowth #Milestone #SaudiAirlines #RiyadhSeason #JeddahWorldFest #welcomesaudi

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Exploring the Future of Digital Luxury Marketing in the GCC 🌐✨ As a digital manager in the luxury lifestyle and fashion sector, I've had the privilege of crafting strategies that bridge global brand excellence with the unique values of the GCC market. This region is home to some of the most dynamic luxury consumers, who seek meaningful, personalized experiences both online and offline. Over the coming weeks, I’ll be sharing a series of articles diving into key trends, insights, and approaches that drive success in luxury digital marketing for the GCC, including topics like: 1. Localized Digital Storytelling – Crafting messages that resonate regionally while honoring global brand identity. 2. Data-Driven Personalization – How to make every customer interaction feel bespoke. 3. Embracing Emerging Trends – Exploring the potential of virtual try-ons, live shopping, and more. 4. Sustainability in Luxury – Meeting the expectations of increasingly conscious consumers. My goal with this series is to provide valuable insights for brands and marketers navigating the luxury landscape in the GCC. Stay tuned for the first article soon! #DigitalMarketing #LuxuryMarketing #GCCInsights #CustomerExperience #DigitalStrategy

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