Jad Rabahi

How do you successfully manage people, planet, and profit? Zaid Al-Qassab, Global CEO, M&C Saatchi Group spoke to The Drum about how agencies can harness the power of conscious creativity to build sustainable transformation that makes a difference. Learn more here ➡ https://lnkd.in/eEhTRgWk #Sustainability #BrandStrategy #BusinessTransformation #ConsciousCreativity

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People are unplugging from social media not only as a "digital detox”, but also because they feel that they're being pushed to buy things they don’t need. What next? Campaign Middle East editor Anup Oommen raises some interesting questions in conversations with industry leaders: - Is this relevant to the Middle East? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA share their candid thoughts. Read the full story here. #Brands #Advertising #Marketing #Unplugging #GenZ #SocialMedia

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The Spin is Campaign Middle East's page is dedicated to funny ads, advertising fails, and marketing campaigns gone awry. The latest spin looks at a ‘concrete’ way to handle communications ‘noicely’ Click the link below to read the full article. #TheSpin

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Marketers still struggle to convince their C-suite executives about the value of creativity, despite numerous research studies carried out over the past decade linking creativity to improvements in business performance, according to WARC, a global authority on marketing effectiveness. "Marketers largely lack belief in their ability to deliver creative excellence, despite a strong desire to do so. To build belief in their creative capabilities, brands need to develop a culture of creative effectiveness," WARC's Aditya Kishore said. Find out more insights from the research and comment below if you resonate with the findings. #Marketers #Creativity #CreativeEffectiveness

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Gone are the days when merely managing relationships sufficed to sustain brand relevance and loyalty, says Ogilvy One’s Hazem El Zayat, CCXP. Read the full article on brand design and brand loyalty with the link below. #brand #design #brandloyalty

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@vishwacommunications this profound concept ("Vishwa") is represented through the five fundamental elements - Earth, Water, Fire, Air, and Space - each contributing to our holistic approach to creativity and communication. #VishwaCommunications #Branding #Advertising #Campaign #ContentCreation #Films #MultimediaShow #Events #Design #Writing #Creative #Conceptualize #Direction #India #Cultural #Spiritual #Government #Corporate

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"Insights are every strategist’s output and every creative’s input. And the quality that goes in inevitably comes out. “But what’s the insight?” is what we get when our brand partners are raising the bar and when our creatives are running on empty. And both are right to demand that one silver bullet. The north star. The golden nugget. The power slide and the money shot. A powerful insight is a strategist’s mic-drop moment, as it unlocks a whole new brand world and creative opportunity," writes Manal Khater, Head of Strategy and Insights at Beirut's Leo Burnett MEA (Middle East & Africa). Read the full article with the link below.

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User-Generated Content: the game-changer brands need to master. ♟️ In this insightful article by Asiya Ali, she dives into why user-generated content is the future of brand storytelling and why it’s more like chess than checkers. A must-read for anyone rethinking their digital strategy! 🌟 #UGCStrategy #DigitalMarketing #MarketingAgency #UGC #Campaigns #Strategy #Brands #Authenticity 

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"When these (pitch) processes are guided by marketing leadership, they can result in the best outcomes from agencies. The energy and time invested by an agency in the process can result in a creative/communications blueprint for the brand in the years to come. This is a huge responsibility." - Rishi Talwalker, Sr Director - Strategy & Growth, HAVAS Red Middle East. Read this and perspectives of other industry leaders in this Campaign Middle East debate by Justin Harper. https://lnkd.in/dsyrrRe3 

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The United Arab Emirates has jumped three spots in a year to break into the Top 10 of the Cannes Lions International Festival of Creativity regional rankings. In terms of global agencies, Ogilvy claimed the top spot on the podium, followed by Leo Burnett and dentsu, which claimed the second and third spots respectively. TBWA\Worldwide, McCann Worldwide, VML, AKQA Group, FCB Global, and Edelman also claimed their spots within the Top 10 on the Cannes Lions network rankings. From a regional perspective, IMPACT BBDO - Dubai led the rankings, with FP7 McCann - Dubai, and Saatchi & Saatchi ME - Dubai claiming the second and third sports respectively. Leo Burnett MEA (Middle East & Africa) - Dubai & Jeddah, Impact BBDO - Cairo, ADPRO OMD - Amman, Serviceplan Group Middle East - Dubai, and SRMG Labs - Riyadh closed out the Top 10 agencies in the region. Find out more in the link below. #Marketing #Advertising #CreativeImpact #CreativeEffectiveness #UAE

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Through the lens, the ordinary becomes extraordinary, and the quiet moments of a summer day are transformed into Blissful memories! Poster Credits: Seraphim Balasundaram #jjinicio #commercialphotography #videoproduction #brandedcontent #advertisingphotography #corporatevideo #productphotography #commercialvideography #brandstorytelling #marketingvideos #behindthescenes #creativeagency #digitalmarketing #contentcreation #VisualStorytelling #brandvideo #promotionalvideo #socialmediacontent #corporatephotographer #professionalphotographer #summerphotography #beachlife #rediscoveryourself

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The Blueprint for Brand Growth is Kantar’s breakthrough strategic framework for understanding how businesses can build profitable, strong, and sustainable brands. In the latest #KantarBrandZ Most Valuable Emirati and Saudi Brands report, we explore how the #BlueprintForBrandGrowth can be operationalised by brands in Saudi Arabia and UAE to accelerate their growth at home, while raising their profiles abroad. Read more here: https://lnkd.in/e-5RGYVB #BrandZKSA #BrandZUAE

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Advertising in the UAE: 2024 Insights As 2024 unfolds, the advertising landscape in the UAE is buzzing with innovation: - Digital First: AI and data-driven campaigns are enhancing engagement and ROI. - Content Reigns: Authentic storytelling is key to connecting with audiences. - Influencer Power: Local influencers are vital for amplifying brand reach. - Sustainability: Ethical and transparent practices are driving consumer loyalty. - Experiential: Blending digital and physical experiences creates memorable brand interactions. - Multi-Channel: Integrated media approaches ensure broader reach and consistent messaging. At MOTAD, we’re excited to leverage these trends for our clients’ success. Here’s to a transformative year in UAE advertising! 🚀 #Advertising2024 #UAE #DigitalMarketing #ContentMarketing #InfluencerMarketing #Sustainability #AdAgencyLife #motad

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In the dynamic GCC market, where consumer expectations are evolving rapidly, brand purpose and authenticity have never been more critical. Brands that clearly articulate their purpose and stay true to their core values are winning the hearts and minds of consumers. In a region that values tradition and integrity, demonstrating genuine commitment to social responsibility and ethical practices can set a brand apart. By aligning with the cultural and social priorities of the GCC, businesses can build deeper connections and foster long-term loyalty. It's not just about what you sell, but what you stand for that resonates most with today's discerning consumers. #BrandPurpose #Authenticity #GCCMarket #ConsumerTrust #BrandLoyalty #SustainableGrowth

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As the UAE celebrates its National Day, we’re thrilled to share a piece of our own history – the official launch of GROBYG, a cutting-edge digital marketing agency rooted right here in Dubai! For months, we’ve been fine-tuning our vision, building strategies, and crafting solutions that align perfectly with what the UAE thrives on innovation, ambition, and excellence. And today, there’s no better occasion to unveil this dream than on the day we celebrate the spirit of this incredible nation. At GROBYG, our mission is simple but powerful: empower B2B businesses to unlock their true potential through AI-powered, data-driven lead generation and performance marketing. But here’s where it gets even more exciting: we’re diving headfirst into one of the UAE’s most vibrant industries – Real Estate! From boutique agencies to luxury property giants, our focus is helping them thrive in a competitive market by delivering campaigns that don’t just reach audiences but convert them. Having worked with top industry players, we’ve seen firsthand the challenges real estate agencies face: 💡 Reaching the right audience at the right time. 💡 Standing out in a sea of competitors. 💡 Driving results that impact the bottom line. With GROBYG, we bring solutions tailored for impact. Whether it’s hyper-targeted ads, performance-optimized campaigns, or leveraging AI to forecast market trends, our strategies are built to deliver. For me, this journey is personal. Watching GROBYG go from an idea to a fully-fledged agency has been a lesson in persistence and the magic of teamwork. Launching on National Day feels like a tribute to the UAE’s incredible entrepreneurial spirit – one that inspires us daily. So, here’s to new beginnings, bold ambitions, and building a digital future that thrives on data, creativity, and results. ✨ Let’s connect, collaborate, and create success stories together! Stay tuned for more updates!

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In today’s digital world, connecting with Saudi Gen Z goes beyond visibility – it's about authenticity, cultural relevance, and truly understanding their behaviour. Our Client Service Director, Samar Saliba, shares actionable insights for brands aiming to make a meaningful impact on this influential generation.​ ​ 🔗 Ready to dive into the full breakdown? Read the blog here: ​https://encr.pw/atteline #GenZMarketing #MiddleEastMarketing #YouthEngagement

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Excited with this announcement!! 😁 *MULTI-AWARD WINNING M&C SAATCHI SPORT & ENTERTAINMENT ANNOUNCES UAE EXPANSION* M&C Saatchi UAE is expanding its regional capabilities by adding the multi-award-winning M&C Saatchi Sport & Entertainment to its remit. With a legacy of delivering impactful campaigns for global giants including Barclays, LEGO and Kia, M&C Saatchi Sport & Entertainment has been at the forefront of passion-driven marketing for 20 years, connecting brands to consumers through the things they love making brands culturally relevant through passions. As part of the M&C Saatchi Group, this new addition marks M&C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. Recognized for its creative excellence, the agency has earned multiple industry accolades, including being named Agency of the Year at the UK Sponsorship Awards and winning the Sport Industry Agency of the Year title a record six times at the Sport Industry Awards. The agency’s entry into the UAE is driven by growing client demand in one of the world’s fastest-growing sports and entertainment markets, and it is all set to replicate its global service model. Delivering powerful 360-degree campaigns across sponsorships, PR, social, digital, content, activations, and more—all designed to resonate deeply with the passions of the GCC market. The offer will be led by M&C Saatchi Sport & Entertainment Managing Partner Ross Watson, who will export his expertise running multi-market campaigns and will be supported by Rasha Lambe, Business Director, who will spearhead client work, driving the agency’s growth with a team of passion specialists in the region. M&C Saatchi UAE’s existing client network is already engaging with the expanded offering, with AC Milan and its Middle East hub, Casa Milan Dubai, inking a partnership and many more opportunities currently being explored. M&C Saatchi UAE CEO Scott Feasey commented, “Now is the ideal time to launch Sport & Entertainment in the GCC- a market experiencing remarkable growth and gaining global recognition. This new offering not only complements our existing services but also positions us to significantly amplify the impact of brands in this thriving sector. I’m very excited to welcome the agency to the region.” Ross Watson said, “We feel there is a real opportunity to bring our specialism and approach to brands based in the Middle East where we can combine the global knowledge and expertise of our London HQ with local market expertise through a uniquely blended team of passion specialists to give clients exactly what they are looking for- global thinking with local nuance.”

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Transforming the skyline of Souk Al Har, #ExperientialEtc unveiled a groundbreaking anamorphic activation for Sharrai Cars, where our creative vision brought vehicles to life on the grand scale of an anamorphic billboard. This campaign went beyond a standard display—each car model appeared to leap off the screen, crafting a striking visual that turned the bustling Souk Al Har into an automotive gallery in motion. The result was an elevated, immersive experience, capturing the spirit of Sharrai Cars and engaging audiences in a captivating, next-level showroom effect. At #ExperientialEtc, we are proud to redefine brand presence through technology-driven storytelling that resonates and inspires. #ExperientialEtc #AnamorphicBillboard #AnamorphicContent #SharraiCars #SoukAlHar #ImmersiveExperience #BrandExperience #BrandInnovation #3DBillBoard #AnamorphicContent #AdTech #Advertisement #ExperientialETC #ExperientialMarketing

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