Eva Sieburg

Here are seven trends that may shape the future of marketing, pushing boundaries and challenging conventional wisdom. While some of these trends have already been explored, it’s crucial to emphasise the ethical considerations surrounding data privacy and consent. Marketers must therefore navigate these emerging fields with caution and mindfulness. Thank you Campaign Middle East .

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Forget "just" complying with ESG. In today's landscape, true leadership lies in unlocking the power of ESG to generate lasting shareholder value, says John Iossifidis, Group CEO of Al Ghurair in a new Op-Ed for ESG Mena. Read the full article here: https://lnkd.in/dEeDNAsr to discover his views on how companies can leverage #ESG excellence to become the most impactful and competitive forces of tomorrow. #ESGExcellence #SustainableInvesting #Decarbonisation #ESGImpact #GreenFuture #ESGMENA #corporatecitizenship #corporatecommunications #CEOInsights #leadershipcommunications #executivevoices #thoughleadership

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Thanks Construction Week Middle East for the opportunity to share hapondo insights about Qatar’s real estate market and Lusail specifically. Read here: https://lnkd.in/dRAgiNHf I would also like to highlight what makes Qatar’s real estate market attractive: - Residential yields outperform most GCC cities - ⁠Freehold and leasehold investment options - ⁠Residency-through-real-estate program - ⁠Advance and comprehensive healthcare system - ⁠Key travel hub (airport) - ⁠Attractive tax system - ⁠Business incentives offered by multiple gov’t agencies

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Here's how to participate in the seminal "2023 State of ESG in the GCC" study

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◼ As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers. ◼ Amid this relentless pace, micro-messaging emerges as a crucial strategy in our quest for utmost engagement, embodying the saying that sometimes ‘less is truly more’. ◼ Micro-messaging is here to stay! Thank you CommunicateOnline for sharing my viewpoint with the community of marketing professionals. #SocialMedia #Communication #Marketing #ViewPoint #ContentCreation

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https://lnkd.in/dvSiwnGE Delve into the groundbreaking world of the Arabic AI invented by Qatar in my latest article on Doha News. Discover how innovation is shaping the future of technology and communication. Click the link to read more. #Fanar #ArabicAI #QatarInnovation

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📣 Coming very soon! After the success of last year's State of ESG in the GCC Report, Sustainable Square is gearing up for the release of its annual study of ESG and Sustainability practices, attitudes and motivators in the region. 🌍 Watch this space for more updates! #StateOfESG #GCC #Sustainability #SustainableSquare #ESGInsights #SustainabilityintheGCC

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Let the countdown begin

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Range Developments talks about the appeal of investing in #RasalKhaimah to Arabian Business today. TEN by TishTash / TishTash Communications #Realestate #PropertyNewsUAE https://lnkd.in/dqtiAZPD

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Doha Forum 2024: Innovation, Responsibility, and Global Impact Thrilled to be at Doha Forum 2024, where over 4,500 delegates from more than 150 countries have gathered to tackle the defining challenges of our era. This year’s theme, ‘The Innovation Imperative’, underscores the transformative potential of emerging technologies in shaping the future. However, it also calls for thoughtful leadership to address their ethical challenges—whether it’s combating misuse in surveillance and disinformation or ensuring equitable access to these advancements. As Chief Executive of BLJ Worldwide, I’m proud to see our team here, supporting clients who play an integral role in this landmark event. Their work is instrumental in driving the impactful conversations happening this week. In my role as the founding Chair of the Australia Qatar Business Association, I’m particularly focused on fostering global partnerships that maximize innovation’s benefits while mitigating its risks. Doha Forum’s incredible diversity of perspectives is a powerful reminder of what’s possible when nations collaborate. With leaders and experts from around the world in attendance, this is a unique opportunity to shape a better future. Let’s ensure innovation serves humanity—not just technology’s potential, but its responsibility as well. If you’re here at the forum, let’s connect. Together, we can turn dialogue into action. #DohaForum #InnovationImperative #Leadership #TechnologyForGood #GlobalDialogue #Collaboration #BLJWorldwide

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Our latest Saudi Economy Watch report is out! Discover how Saudi Arabia is advancing its energy transition, balancing sustainability with economic growth, and targeting net-zero emissions by 2060. Explore the report here: https://pwc.to/3BWWe66 #Sustainability #Vision2030 #NetZero PwC Middle East

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Exciting insights from our Chairman’s recent interview with CNBC Arabia 👏🏻 Watch the full interview here:

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I would like to wish all my Saudi friends and colleagues - current and former - a wonderful #SaudiNationalDay94. We are truly fortunate to be witnessing fossil fuel veterans like Saudi Arabia leading the charge for a cleaner future. The Middle East Green Initiative led by the Kingdom was launched to unify efforts among Middle Eastern nations in combating climate change, restoring degraded lands, and planting billions of trees. The #GCC region is not only taking the necessary steps to clean up our planet but doing so in a collaborative way with other nations to supercharge talent and technology for a faster energy transition. How will you #TakeCharge? #WeDreamWeAchieve #نحلم_ونحقق

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In our latest report, “Transformation in Numbers: Unpacking GCC Decision Makers’ Priorities and Perspectives,” Teneo's team in the Middle East explores where public- and private-sector business leaders across the six Gulf Cooperation Council (GCC) countries are setting priorities, investing resources and readying for change as we continue to navigate the second half of 2024. Click the link below to discover the latest findings around key themes, including #MacroeconomicOutlook, #Geopolitics, #NationalTransformation, #BusinessEnvironment, #TalentAcquisition, #Technology, #AI, #Cybersecurity and #ESG. https://hubs.li/Q02NlHy70 #TransformationInNumbers #GCC #MiddleEast #Gulf Richard El Ayache; Sabine Beaini; Gabriela Bertinchamps; Imen Ben Hamida; Jean-Pierre Katrib; April Manuel; Nicholas McDonagh; Naheeda Sahibdad; Ahmad Al Sayed; Achwek Souissi; Ayesha V.; Frédéric Ysewijn

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🌍💡 𝗧𝗵𝗲 𝗚𝘂𝗹𝗳 𝗖𝗼𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 (𝗚𝗖𝗖) 𝗶𝘀 𝗳𝗼𝗿𝗴𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀 𝗽𝗹𝗮𝗻𝘀 𝘁𝗼 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗶𝘁𝘀 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗲𝘀 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗼𝗶𝗹, 𝗮𝗶𝗺𝗶𝗻𝗴 𝗳𝗼𝗿 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗮𝗰𝗲 𝗼𝗳 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀. Secretary-General Jasem Al-Budaiwi highlighted these goals at the Gulf Creatives Conference, hosted by the Diwan at Harvard University. Read more 👉 https://arab.news/6qdx5 The secretary-general also lauded the GCC's economic achievements, citing milestones like the Customs Union and the Unified Economic Agreement. In a recent meeting with the South Korean Ambassador to Saudi Arabia, both parties discussed enhancing cooperation across various sectors, reflecting the GCC's commitment to fostering global partnerships. As the GCC advances towards economic diversification, collaboration and innovation remain central to its vision for a prosperous and resilient future. #GCC #EconomicDiversification #GlobalPartnerships 🌐📈

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🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes with it, this may be one of the most interesting periods in the creative industry of our region. 👯 This industry has always been driven with #passion and #people. There is nothing else to it. 💌 This is the industry that speaks of commitment, hardwork, and the constant quest to innovate. Its an industry about #people and cultures that are welcoming and uplifting. 🏆 Each year, during awards season, the talents in the industry come back stronger – and as of late, we've seen much needed focus on #Empathy, #Sustainability, #Diversity and #Inclusion at work. I’ve been lucky to be a judge at Campaign Middle East Awards for the past couple of years. I feel even more fortunate to have been appointed Chair of Judges this time round. 💫 To all the creatives and clients stepping up this year, bring your most zealous #people forward. Lets celebrate the strategy teams, the creative teams, the account handling teams who work - with little breaks- to bring #creativity to us. #Marketing #Advertising #PR #CorporateCommunication #Sustainability #Agencies #Creativity #Teams #CorporateCulture #CampaignAOTYME

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Another brilliant APCO offering designed to aid decesion makers make meaningful decisions on the big issues impacting their business. Take a look & reach out if you need more info on how to connect with this & similar decision making tools.

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