Colin Talbot

How do you successfully manage people, planet, and profit? Zaid Al-Qassab, Global CEO, M&C Saatchi Group spoke to The Drum about how agencies can harness the power of conscious creativity to build sustainable transformation that makes a difference. Learn more here ➡ https://lnkd.in/eEhTRgWk #Sustainability #BrandStrategy #BusinessTransformation #ConsciousCreativity

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The Spin is Campaign Middle East's page is dedicated to funny ads, advertising fails, and marketing campaigns gone awry. The latest spin looks at a ‘concrete’ way to handle communications ‘noicely’ Click the link below to read the full article. #TheSpin

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"When these (pitch) processes are guided by marketing leadership, they can result in the best outcomes from agencies. The energy and time invested by an agency in the process can result in a creative/communications blueprint for the brand in the years to come. This is a huge responsibility." - Rishi Talwalker, Sr Director - Strategy & Growth, HAVAS Red Middle East. Read this and perspectives of other industry leaders in this Campaign Middle East debate by Justin Harper. https://lnkd.in/dsyrrRe3 

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People are unplugging from social media not only as a "digital detox”, but also because they feel that they're being pushed to buy things they don’t need. What next? Campaign Middle East editor Anup Oommen raises some interesting questions in conversations with industry leaders: - Is this relevant to the Middle East? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA share their candid thoughts. Read the full story here. #Brands #Advertising #Marketing #Unplugging #GenZ #SocialMedia

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In a recent article featured in Campaign Middle East's OOH Guide, our CEO, James Bicknell, highlights the importance of revolutionising Out-of-Home (OOH) advertising with streamlined regulations. Click the link in the comments to read insights on how a unified framework can help brands launch effective campaigns, attract investment, and drive innovation in the OOH sector. #OOHAdvertising #OutOfHome #DOOHAdvertising

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"At its core, brand building isn’t just about clever ads or catchy slogans. It’s about embedding the brand into the everyday lives of consumers, offering reliability and consistently demonstrating trustworthiness. OOH is a powerful channel for achieving this: by being visible, present and unwavering in its message, it helps reinforce a brand’s identity and create a lasting impact," writes Avinash Babur ACII, Founder and CEO of InsuranceMarket.ae™ #opinion #advertising #OOH

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"Insights are every strategist’s output and every creative’s input. And the quality that goes in inevitably comes out. “But what’s the insight?” is what we get when our brand partners are raising the bar and when our creatives are running on empty. And both are right to demand that one silver bullet. The north star. The golden nugget. The power slide and the money shot. A powerful insight is a strategist’s mic-drop moment, as it unlocks a whole new brand world and creative opportunity," writes Manal Khater, Head of Strategy and Insights at Beirut's Leo Burnett MEA (Middle East & Africa). Read the full article with the link below.

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TCF Media Group empowers SABROSO to reach a broader audience faster than ever, boosting engagement and brand recognition. Ready to elevate your brand's online presence with us? #adtractive360 #tcfmediagroup  #sabroso  #ᴏᴏʜᴀᴅᴠᴇʀᴛɪsɪɴɢ  #DOOHAdvertising #InnovativeAdvertising  #brandawareness  #maximizereach #fasterengagement #AdvertisingSolutions  #boostyourbrand 

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Marketers still struggle to convince their C-suite executives about the value of creativity, despite numerous research studies carried out over the past decade linking creativity to improvements in business performance, according to WARC, a global authority on marketing effectiveness. "Marketers largely lack belief in their ability to deliver creative excellence, despite a strong desire to do so. To build belief in their creative capabilities, brands need to develop a culture of creative effectiveness," WARC's Aditya Kishore said. Find out more insights from the research and comment below if you resonate with the findings. #Marketers #Creativity #CreativeEffectiveness

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2024 has been tough for both ad agencies and CMOs. So, if a business’ established marketing strategies aren’t working, how can they pivot? "Customers are becoming savvier, meaning that the established marketing norms are becoming less effective, with PPC and social media marketing failing to deliver the expected results. For most agencies and CMOs, this necessitates a focus shift, a move away from multiple leads to quality leads, answering the corporate demand for high-value returns for every marketing budget penny. So, why is this happening, and what can be done about it?" Kirsty Sharman, Founder of Referral Factory questions. Click the link below to read the full piece. #MarketingApproach #Budgets #Effectiveness #CMO

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User-Generated Content: the game-changer brands need to master. ♟️ In this insightful article by Asiya Ali, she dives into why user-generated content is the future of brand storytelling and why it’s more like chess than checkers. A must-read for anyone rethinking their digital strategy! 🌟 #UGCStrategy #DigitalMarketing #MarketingAgency #UGC #Campaigns #Strategy #Brands #Authenticity 

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From the creative to the provocative, to improved storytelling, authentic influencers, engaging video content, immersive experiences, and short-form videos, brands are trying and testing every tool in the kit to capture attention, but what's working? How will the war for a consumer's attention be won? Click to read what the industry has to say. If you have more to contribute on this topic, Campaign Middle East's editor would love to hear from you. Write to [email protected]. #Marketing #Advertising #ConsumerAttention #Creativity

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Did you know that brands initiating their marketing efforts before events experience a 16% boost in ROAS? 📈 Discover how to prioritize events, manage campaigns, and drive growth! Watch AdYogi Spotlight Episode 2 on YouTube for Abeer Sharma's expert insights and strategies!🚀 https://lnkd.in/gzRCNFmH Partner with us for a record-breaking festive season! https://lnkd.in/gbZY_bSz #EventMarketing #Ecommerce #Adyogi #YouTube #adyogispotlight #amazonprimeday #amazon #marketplace #marketing #digitalmarketing

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Is ethical marketing really 'ethical'? Or is it "just the latest tactic to hook idealist consumers?" Campaign Middle East speaks to several agency leaders who share honest opinions on ethics within marketing, sustainability, the use of consumer data and AI within marketing, as well as ‘do-good’ CSR activities. Click the link below to read the full article. https://lnkd.in/dwvyv-yb #EthicalMarketing #Sustainability #AI

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🎥 [AI Focus by #Artefact MENA] In his video, Anthony Cassab, Data Consulting Director at Artefact, dives into the complexities of measuring #marketing #performance in today’s fast-evolving landscape. With around 70% of CMOs struggling to measure the true impact of their #MarketingInvestments, Anthony identifies three key challenges: 📊 ⚫ The ever-growing number of digital channels and ad formats. ⚫ The complexities around consent collection. ⚫ The rapidly changing technical environment, with personal identifiers disappearing. Anthony explains that there is no "one-size-fits-all" solution, but marketers have three main tools at their disposal: ⚫Media Mix Models (#MMM): Great for high-level insights across both online and offline channels but not frequent enough for real-time action. ⚫Attribution: Provides granular, actionable insights at the audience, ad format, and campaign level, but only for online channels. ⚫Geotargeting Experiments: Helps test incrementality and measure the impact of strategy changes, though it requires frequent testing and large budgets. The key takeaway? These tools should be used in combination to provide a comprehensive picture of marketing performance. 👉🏻 Check out the full video here https://lnkd.in/dMMscYsR #ArtefactMENA #MarketingMeasurement #DataAnalytics #MediaMixModeling #Attribution #MarketingROI #DataMarketing #MarketingInnovation #MarketingPerformance

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Through the lens, the ordinary becomes extraordinary, and the quiet moments of a summer day are transformed into Blissful memories! Poster Credits: Seraphim Balasundaram #jjinicio #commercialphotography #videoproduction #brandedcontent #advertisingphotography #corporatevideo #productphotography #commercialvideography #brandstorytelling #marketingvideos #behindthescenes #creativeagency #digitalmarketing #contentcreation #VisualStorytelling #brandvideo #promotionalvideo #socialmediacontent #corporatephotographer #professionalphotographer #summerphotography #beachlife #rediscoveryourself

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𝐈𝐬 𝐒𝐨𝐧𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭? In an era where the sense of sight is overwhelmed by a deluge of screens and visual stimuli, marketers in the Middle East are turning to an underutilized sense to capture consumer attention: hearing. Sonic branding, the strategic use of sound to reinforce brand identity, is emerging as a crucial tool. The saturation of visual content has led to cognitive overload, diminishing the impact of visual advertising. In contrast, sound offers a channel with the potential to cut through the noise and create lasting emotional connections. Iconic examples include Netflix's "Tudum," Intel’s chime, and Kingfisher’s jingle, demonstrating sound's powerful brand association. This is particularly relevant in the Middle East, where diverse cultural backgrounds and languages make visual messages challenging. Sound transcends linguistic barriers, making it a powerful medium for reaching diverse audiences. The region’s young, tech-savvy population and high mobile penetration rates present significant opportunities for engaging consumers through auditory channels. In Dubai, companies like Emirates Airlines and the Dubai Mall are already leveraging sonic branding. Emirates uses a soothing melody in its in-flight videos, creating a sense of comfort and luxury. The Dubai Mall’s curated background music enhances the shopping experience, making it more memorable. Marketers should integrate sonic elements into their branding strategies to enhance recall and emotional engagement. Connecting with experts in the field can provide valuable insights, ensuring brands stand out in a crowded marketplace. #MusicDay #Audiophile #Sonicbranding #Sonicmarketing #Agency #Dubai #Soniclogos

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@vishwacommunications this profound concept ("Vishwa") is represented through the five fundamental elements - Earth, Water, Fire, Air, and Space - each contributing to our holistic approach to creativity and communication. #VishwaCommunications #Branding #Advertising #Campaign #ContentCreation #Films #MultimediaShow #Events #Design #Writing #Creative #Conceptualize #Direction #India #Cultural #Spiritual #Government #Corporate

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