Claudia Canas

CANNES FORGOTTEN GEMS - Operation No Grey The Dan Wieden Titanium Lions celebrate game-changing creativity. The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. The Creative Strategy Lions celebrate the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. I can't think of anything more suitable for these three categories than Operation No Grey, created by Leo Burnett Italia for Fiat. The claim is bold: cars are equal, but we are an Italian brand, and that's unique. So our cars should reflect our origin. From that day onwards, Fiat would no longer produce grey cars. Consider this: 25% of their cars were grey until that point. They could lose ¼ of their clients overnight with one decision. To show how bold this business decision was, they produced a film equally bold. The company's own president hopped into a (grey) Fiat 600, which were then immersed in 10,000 liters of orange paint. Wow. This is brave, this is bold, this is 100% connected to the business and company strategy, differentiating them from all competitors. If you look up the word 'advertising' in the dictionary, this is the meaning I would like to find. Instead, it only got a single shortlist at Cannes. In my opinion, not celebrating this work sends the wrong message to the industry: that creative, bold strategies, influencing the whole brand, are not award-worthy. It should be. #CannesForgottenGems #CannesLions #Fiat #OperationNoGrey #LeoBurnett

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We all know the importance of staying up-to-date... As December 2nd approaches, this is your reminder not to call it the UAE National Day, as it was rebranded last year to Union Day. You might say, but it means the same thing. Yes. No. Both yes and no. I'll explain: ❌ UAE National Day = generic, same as any other country ✅ Union Day = branded, local, relevant Yes, it is still a national day, but it has its own spin, making it stand out. The same applies in Arabic as well, so if your brand puts out content in Arabic, make sure it is up-to-date with the new name of the holiday. Last year, we saw many instances where we were translating content for our clients and we had to remind their English writers to fix this over and over 😳 I'd like to thank Heba AlNabulsi ♾️ for her community, which allows me to stay one step ahead–she'd shared the new branding right on time as I was reviewing Arabic captions for one of our agency clients last year! - - - - -  Looking for help reaching Emirati and Saudi audiences? 🇸🇦🇦🇪 I run Aurora Hikma, a digital agency specializing in Arabic translation and content creation. We pride ourselves on delivering impeccable content in standard Arabic and the local Khaleeji dialects that allow businesses to connect authentically with their customers online and offline. DM me "Arabic" to learn more! - - - - -  #litranslators  #agencylife #businessowner  #arabictranslation #aurorahikma

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The time for writing vision and mission statements has passed. These statements should remain as mere postures and slogans within the organization. What truly propels an organization forward is identifying and understanding its real purpose or the core issue. To address this, a well-defined strategy is essential. At Concepita, we untangle the knots in your business by focusing on brand and experience design.

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AI is getting crazier every single day!🤯 Technology that animates paintings with AI at the Dubai Art Museum! It's amazing how #AI keeps finding new ways to be creative & innovative! ——— Follow for more Rinor Restelica I share about Tech and AI, I also help CEOs and founders build their online presence/ personal brand. DM me 📩 #startups #marketing #GenerativeAI #AITools

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Imagine a world where luxury is defined by exclusivity and innovation, staying ahead means more than just keeping up with trends - pushing the boundaries of what’s possible. Ready to take your brand to the next level?

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AI and Arabic Rap: A New Chapter in Music Diving into the world of AI generated music has been both exciting and a little terrifying. Imagine using AI to create a rap song in Arabic it’s like stepping into uncharted territory. My latest experiment brought this to life in a track that tells a story: “انا والمدينة، حكاية بتبدأ كل يوم.” It’s not perfect, but that’s what makes it so intriguing. The raw edges and unexpected twists feel like a glimpse into the future of music, where technology meets culture in ways we never imagined. It’s a bit scary to think about where this could lead, but that’s the thrill of experimenting. What do you think are we ready for AI to be part of our music? #AIMusic #ArabicRap #RapExperimentation #CairoMusic #EgyptianRap #AIArt #DubaiMusicScene #MusicInnovation #ArabMusic #AIInMusic #HipHop #AIExperiment #CapCut #MiddleEasternMusic #DigitalTransformation #CreativeIndustry #ArtificialIntelligence #MusicTech #Innovation #TechInMusic #CulturalInnovation #CreativeDirection #LinkedInCreatives #MusicBusiness #FutureOfMusic

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🌟 Hey Influencers, Musicians, and Small Business Owners in Dubai! 🌟 Are you looking to take your content to the next level? Whether you’re an influencer wanting to up your game, a musician in need of an eye-catching music video, or a small business looking to showcase your brand’s unique story, I’m here to help! 🎥✨ Based in Dubai, I have a background in filmmaking and videography, and I’ve worked on all kinds of projects, from corporate videos to short films and documentaries. I love helping people tell their stories through beautiful and engaging visuals. Here’s what I can do for you: Professional video production: From concept to final cut. Creative direction: Let’s bring your ideas to life. Editing and post-production: Making sure everything looks just right. Tailored solutions: Customized to fit your specific needs. I’ve had the pleasure of working with some amazing startups like Connect Hear, creating impactful videos that make a difference. Plus, I’ve volunteered at the Raindance Film Festival, which has been an incredible experience in honing my craft. If you’re in Dubai and interested in working together, I’d love to chat! Shoot me an email at [email protected] or send me a message here on LinkedIn. Can’t wait to create something awesome with you! 🎬✨ #VideoProduction #ContentCreation #Influencers #Musicians #SmallBusiness #Dubai #Videography #Filmmaking #Storytelling

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In today’s noisy digital world, creativity isn’t just an advantage, it’s the key to capturing and keeping attention. Discover how moments of focus can turn into lasting connections.

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A good deck enhances but does not elevate great ideas, if it is "over designed" there is a high likelyhood the ideas in it can't stand on their own. I support this post, hence the repost.

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🎬 The Creative Director’s Guide to Success: Bollywood Style! 🎥✨ At Beacon Media, we’ve learned that creativity is a lot like a Bollywood movie: full of drama, unexpected plot twists, and, of course, that one dance number that makes everything better. 💃🕺 So, here’s how we stay inspired and lead with creativity, Bollywood-style: 1. Embrace the Drama (a.k.a. Challenges) 🎭 Think of every challenge as a Kabhi Khushi Kabhi Gham moment. Some days are full of high-fives, other days are full of emotional monologues (complete with dramatic background music). But like every good Bollywood hero, we rise up, dust off, and deliver the perfect comeback! 💥 2. Fail Fast, Learn Faster (a.k.a. Ek Tha Tiger) 🐯 Remember how Salman Khan’s character in Ek Tha Tiger jumped off buildings and took on every bad guy? That's what failure is—just a bad guy to defeat! Don't let failure slow you down; instead, treat it like an action sequence—boom, learn, and move on faster than you can say "bhai!" 💣 3. Collaboration: Dil Chahta Hai Style 💖 In Dil Chahta Hai, three friends make magic because they each bring something unique to the table. Creative work isn’t a solo performance; it’s about being Aamir, Saif, or Akshaye—together, we create the magic. 👯‍♂️ So, bring your ideas, we’ll bring ours, and let’s make a blockbuster! 🎬 4. Stay Hungry for Inspiration: Zindagi Na Milegi Dobara 🌍 Remember that scene where Hrithik Roshan, Farhan Akhtar, and Abhay Deol go skydiving in Zindagi Na Milegi Dobara? That’s how you should approach inspiration—dive in headfirst, experience new things, and let the creativity flow! Sometimes, you just need to jump out of your comfort zone to get your next big idea. 🌟 5. Patience: Like Shah Rukh in Dilwale Dulhania Le Jayenge ❤️ We know it’s hard to stay patient when the deadlines are tight. But sometimes, like Raj in Dilwale Dulhania Le Jayenge, you just need to stand there (preferably on a train platform) and let the magic happen. 🚂 So, to all the creatives out there, remember: it’s all about the drama, the action, the collaboration, the adventure—and of course, the happy ending. Let’s keep creating and entertaining the world with our ideas! 💡🎉 What’s your favorite Bollywood lesson that helps you in your creative journey? Drop your thoughts below! Let’s laugh, learn, and grow together. #CreativeLife #BollywoodVibes #BeaconMedia #CreativeJourney #InspirationInEveryFrame #agency #creativeagency #graphicdesigning

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Commercial sample compiled and edited by me just testing some simple skills here. Footages and sound by envato #shot #advertising #comment #shorts #viral #watch #businesstips #productdesign #product

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On this #WorldMentalHealthDay, I am grateful to work at an agency (FP7 McCann) and network (MCN | Middle East Communications Network McCann Worldgroup) that create space for our mental wellness. Since everyone loves a good listicle, here are 7 quick tips for #advertising creatives that I personally find useful: 𝟭. 𝗧𝗵𝗲 𝗙𝗶𝗸𝗮 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Learned this from my husband—in Sweden, they take regular coffee breaks called fika, fueling up on coffee, cakes, and conversation. Take a break every so often, because your desk isn’t going anywhere, but you should. 𝟮. 𝗕𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗿 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿: At FP7 McCann, we block an hour for lunch as personal time. You could also block a recurring 30-minute “Weekly Sync with Myself.” It's amazing what a “strategy session” (i.e., nap / staring at the wall) can do for your sanity. 𝟯. 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗣𝗶𝘁𝗰𝗵 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳: It's time to pitch yourself some self-care. Create a mental health deck (you know you love decks!) with ideas of what you would love to do outside of work. Then, execute those ideas and make ‘you’ the client on weekends. 𝟰. 𝗧𝗵𝗲 𝟯-𝗠𝗶𝗻𝘂𝘁𝗲 𝗠𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻 We all have those manic days full of back-to-back meetings. Try the Zen Technique - 3 minutes of complete silence before every call. Science has proven that it’s all we need to feel more centered. Bonus: your mates will wonder why you’re suddenly so calm and mysterious. 𝟱. 𝗪𝗼𝗿𝗸 𝗮𝘀 𝗮 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗡𝗼𝘁 𝗮𝗻 𝗜𝘀𝗹𝗮𝗻𝗱: You’re not Batman. And even Batman doesn’t do it alone—he has Robin, Alfred, and about 10 love interests. Depending on colleagues isn’t a sign of weakness; it’s a sign of self-awareness and protecting your brain cells and body for when you really need it - and, of course, for when your colleagues really need you. 𝟲. 𝗨𝗻𝗳𝗼𝗹𝗹𝗼𝘄 ‘𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲’ Unfollow every “Grind 24/7” motivational post on LinkedIn. No, you don’t need to hustle harder. What you need is a nap, a bubble bath, and a break from the person who posted “I’ll sleep when I’m dead.” You can sleep tonight, actually. Operating at 100%, 80% of the time is much better than operating at 40%, 100% of the time. 𝟳. 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗦𝗺𝗮𝗹𝗹 𝗪𝗶𝗻𝘀 Made it through a tough meeting? Found the perfect gif that got 10 laugh reactions? Used a good pun while presenting that made you giggle? Celebrate it! Your mental health takes big strides with little victories. I give myself a hi-five in the bathroom mirror for these moments (sure, some people look confused, but some join in - and that’s your tribe, btw). Our best work rarely comes from putting ourselves last - it comes when we’re at our happiest and healthiest. Be an important client for yourself and love yourself first, so you can give your best self to this career we love and the clients we care about so much. So go ahead - do some fika and hi-five yourself, like the well-adjusted, perfectly sane genius you are! Roksar Ricarda Ghassan Tarek Tarek Ali

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Belated Eid Mubarak to everyone! Today's been the first day back to work since Eid, and honestly, it didn't feel like a real break at all. I've been spoilt by longer time off, I guess 🤷‍♀️ It definitely was an interesting day of juggling mom duties and work: ✔ recorded a workshop for my Shine in SEO course ✔ took my soon-to-be first-grader to sit for an entrance exam at a new school ✔ reviewed Arabic social media captions for an agency client of ours ✔ got told off by someone for bringing my 5-month-old to my own office 😑 ✔ interviewed a few candidates for a position at Aurora Hikma What about you? How was your first day back to work after Eid? - - - - -  Looking for help reaching Emirati and Saudi audiences? 🇸🇦🇦🇪 I run Aurora Hikma, a digital agency specializing in Arabic translation and content creation. We pride ourselves on delivering impeccable content in standard Arabic and the local Khaleeji dialects that allow businesses to connect authentically with their customers online and offline. DM me "Arabic" to learn more! - - - - -  #litranslators #agencylife #businessowner #arabictranslation

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Are you a business that runs from the UAE? 🇦🇪 Looking forward to Haris&Co. ‘s magic in your business ? Lead- or conversion-oriented SEO? ROI-driven paid marketing Engagement-driven social media management? Some nurturing through WhatsApp automations? Or do you want our branding team to change the way people feel about your brand? DM & Then let’s meet! Don’t believe me, believe our company profile where we have listed all our portfolios. We will put our authentic efforts to you business #uae #Digitalmarketing #portfoliofirst

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Brilliant, bold, and absolutely unforgettable! In an era where advertising often blends into the background, this sherwani brand SULTAN has pulled off a true masterpiece of creativity. Instead of the usual promo, they’ve crafted a missing ad for a groom who refuses to wear anything but SULTAN for his big day. Talk about making a statement! 🎯 This is not just an ad—it’s storytelling at its finest, with humor and relatability that immediately catches your attention. Kudos to the team behind this genius campaign for showing us that traditional media still has the power to surprise and captivate. Have you seen it yet? What are your thoughts on such bold, out-of-the-box advertising? #MarketingGenius #BrandingDoneRight #Sherwani #CreativityInAdvertising #TraditionalMeetsModern

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Looking to develop or redefine your brand from the inside out? With the rapidly evolving and fiercely competitive market of today, have you thought of partnering with a strategic branding agency in Dubai to elevate your brand? At Ryveal we're very picky choosing our clients, to help them do just that. Our bread and butter is strategic branding. From in-depth research and strategy to stunning design and seamless implementation. Benefits of Your 30-Minute Discovery Session: ✅ Comprehensive brand audit to assess your current positioning ✅ Gain insights into your brand's strengths and weaknesses ✅ Identify key opportunities for growth and differentiation ✅ Receive expert advice tailored to your unique challenges ✅ Understand how strategic branding can push your business forward 📢 Limited slots available (10/10)! Don't miss your chance to book a free discovery session with us and uncover the true potential of your brand. 👉 Book now: Ryveal.com/contact • Let's talk branding. 💬 #ASKRYVEAL #Ryveal #BrandStrategy #RVL #Branding #Strategy #Design #BrandDevelopment #Dubai #UAE #Saudi #FreeConsultation

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Guys, GenAI✨ is completely changing the game! Either you already in the train or already missed it — bcoz there's hardly any time to catch up now. Imagine having the technology behind Avatar and Planet of the Apes right at your fingertips. To be on top of the game, you have to rethink the whole creative process. With LivePortrait, you can easily animate characters on screen to perform any action you desire. This clip uses cc0 footage from Pexels, but you can do the same with all your AnimateDiff, Gen3, Luma, Pika, and other clips you've created! It's crazy, and whoever started riding the wave, congratulations, chances are that you may survive coming decade. 🚀 #GenAI #LivePortrait #Animation #TechInnovation #CreativeTech #Helveticans Thanks @PurzBeats for sharing it.

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Bringing Dimensions to Advertising: The 3D Billboard Revolution The advertising world is witnessing a revolutionary shift with the advent of 3D billboards, which are transforming urban landscapes and redefining viewer engagement. Unlike traditional billboards, these innovative displays offer a dynamic and immersive visual experience that captures the attention of passersby with stunning realism and depth. One notable example is a recent installation for Christian Dior Couture in South Korea. This billboard brought fashion to life, projecting images that seemed to leap out at viewers, showcasing the brand's latest designs in a way that felt almost tangible. This isn't just an advertisement; it's an event, creating memorable experiences that enhance brand recall and viewer interaction. Benefits of 3D Billboards: ▪ Enhanced Engagement: The depth and motion of 3D visuals catch the eye more effectively than traditional 2D ads, making them powerful tools for capturing and retaining viewer attention. ▪ Memorable Interactions: 3D billboards create unique, memorable interactions with audiences, leading to higher engagement rates and stronger emotional connections with the brand. ▪ Innovative Brand Image: Utilizing such cutting-edge technology can significantly boost a brand's image, positioning it as a leader in innovation and creativity. As urban centers become ever more saturated with advertisements, the ability of 3D billboards to stand out cannot be understated. They offer a glimpse into the future of outdoor advertising, where creativity and technology converge to create not just ads, but landmarks. What are your thoughts on the future of advertising with these high-impact 3D displays? Could this be the new norm for brands seeking to make a significant impact in busy cityscapes? Feel free to share your insights! #3DBillboards #AdvertisingInnovation #BrandEngagement #UrbanAdvertising #DigitalMarketing #Dior Credits: AMAR A. https://lnkd.in/evV7c4z9

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A year ago, I went on stage with Raja Rajamannar to present some astonishing results from a pilot led by the WFA: making advertising more sustainable also makes it perform better. But how to turn that pilot into a product? Could we make it easy for every brand to measure their media investments through the lens of cost and carbon? I'm so excited to announce Scope3 Media Reporting: an always-on, self-service platform that integrates directly into leading programmatic and social platforms (and soon, with ad servers) to provide comprehensive, standards-compliant carbon reporting for media. Check out the video below where I do a walkthrough of the product and see the comments to sign up for a live demo!

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