Alexei Udall

Lets talk about crypto ramps... 🏂 Firstly what is a ramp? In crypto / web 3 we use the term to talk about the ability to swap from cash into crypto (onramp) and vice versa (offramp). The biggest ramps remain Centralised Exchanges (CEX). Examples of CEX are Coinbase, Bitstamp, Kraken, Bybit etc* In HK There has been a lot of innovation to bring more users into crypto and the govenment has stated its ambitions with the recent launch of the Bitcoin and Ether ETF's as just one step. Currently, 21 crypto exchanges are lined up for a license in Hong Kong, which includes prominent global players such as Bybit, Crypto.com, Matrixport HK, HKX and OKX. Hong Kong residents only need their mobile phone number to create an e-CNY wallet, which can currently facilitate cross-border payments but cannot be used for person-to-person transactions. With more functionality to be added going forward. #CEX #Coinbase #bitstamp #Kraken * for more information on Centralised Exchanges, visit CCData who do a thorough report on Exchange Benchmark Rankings: https://lnkd.in/e-nkWTQN

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Hello folks, Those developing a P2E (Play-to-Earn) portal may have various goals, one of which could be strengthening their own native coin or contributing to their preferred cryptocurrency's ecosystem and, ultimately, increasing its value. Thanks to the unique features of such platforms, they generally attract more interest from developers, players, and portal managers compared to traditional portals. The following post provides a detailed explanation of this in 18 slides. Take a look! hashtag #P2E #games #Gameportal #cryptocurrency #Play2Earn #HTML5Game

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Jackpot Friends, a breakout app, has experienced impressive growth, with daily revenue more than tripling since August 2023. Key updates, including enhanced visuals, robust social features, a pipe-building mini-game, and an exchange shop for trading gems, have driven this success by increasing player engagement and spending. Our latest Casino Report reveals that innovative mini-games and strategic updates are key drivers of revenue growth in casino apps. There is also a new shooter mini-game in Jackpot World, which charges players for every shot fired. This fast-paced game involves shooting at creatures to earn multipliers and is designed to encourage continuous play. With numerous fast-moving targets and rare, high-reward creatures, the game significantly boosts player spending. Additionally, it offers purchasable boosts, a battle pass, and daily challenges to keep players engaged. For a detailed analysis of these developments and more, read our full report here https://lnkd.in/gJThtKnX

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Success - the equity of my son Luigi Caradonna gaming company Operal AG has successfully been used onchain as collateral for a loand accruing 12% APR over 90 days. This is possibly the worlds first onchain SME equity loan. Shoutout to Aktionariat AG helping with tokenisation. Try it yourself - happy to provide a PLAYBOOK by dm - just tag me in the comment sections or dive in directly yourself https://lnkd.in/dKMzjNas And if you want to check the contract conditions feel free to enter the blockchain rabbit hole https://lnkd.in/dz_mPNTd #RWA #DLT #blockchain #loans #lombard #tokenisation #equity #gaming

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Altura isn’t just a project. It’s a community, a network, a family of gamers and developers eager to make a difference in the gaming space. As an open platform, Altura lets you pick and choose the tools that best suit your needs. You’re not locked into a specific chain, wallet, marketplace, SDK, or any other component. Feel free to use the best tools in the industry, but be careful—you might still find yourself opting for our full suite. 🙃 With effortless integration, Altura is the ultimate infrastructure provider to help build and scale the next generation of games. 🎮

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The mobile gaming landscape welcomes a new player: Juicy Button Games! Based in Limassol, Cyprus, this studio has already secured a promising $3 million in funding led by The Games Fund (TGF). Juicy Button boasts a powerhouse founding team. Alexander Kravchuk (creator of mobile strategy hit Total Battle), Anton Sinelnikov (design director of Pixel Gun 3D), and Aleksandr Zaytsev (co-founder of Mighty Party developer Panoramik) bring a combined track record of success. Their previous titles have reportedly garnered a staggering $180 million to $220 million in revenue and a massive player base with 43 million to 190 million downloads across their lifetimes. The studio isn't wasting any time setting its sights on a new challenge. Their debut project will be a 4X strategy game designed specifically for mobile platforms. This genre is currently dominated by Chinese developers, but Juicy Button aims to break the mold and become a "worthy European challenger." This sentiment aligns with TGF's vision. Ilya Karpinskiy, co-founder of the VC firm, sees immense potential in Europe's game development scene. "We want to connect outstanding gaming founders from overlooked regions with the global industry," says Karpinskiy, highlighting the firm's mission to bridge the gap between talented European developers and the international gaming market. Juicy Button Games, with its experienced team and ambitious goals, is definitely a name to watch in the mobile strategy space. Can they dethrone the current giants and reign supreme? Only time will tell, but their journey promises to be an exciting one. (source: https://lnkd.in/e94ebWGv)

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Governments Target Gaming Addiction with Time Limits & Spend Curbs Is gaming getting out of hand? Governments are exploring: * Time caps to limit gaming sessions (like China's 1 hour rule for minors) * Spend restrictions to curb in-game purchases Read here: https://lnkd.in/dPeGfejh #GamingAddiction #DigitalWellness #GameCloud #LolzSoft

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“IOC enters a new era with the creation of Olympic Esports Games – first Games in 2025 in Saudi Arabia” “The Commission, under the leadership of IOC Member David Lappartient, devised a project which addresses the interest of the esports community while respecting the Olympic values. This is particularly true with regard to the game titles on the programme, the promotion of gender equality and engagement with the young audience, which is embracing esports.” #digitalrevolution #esports https://lnkd.in/e7Q8N2C3

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🔬 The Tokenizer’s Who’s Who 2024 ▶ The report titled "The Tokenizer's Who's Who 2024" serves as a comprehensive guide to the rapidly evolving asset tokenization industry. ▶ Produced and published by The Tokenizer A/S, this edition provides valuable insights into key segments of the market including issuance platforms, exchanges, law firms, and next-generation AI-based legal support systems, among others. ▶ It highlights the significant advancements and collaborations shaping the industry, reflecting on both the challenges and opportunities that have marked the recent years, especially following the ICO craze. ▶ The Tokenizer's Who's Who 2024 is edited by Arnaldur Skorri Jónsson, Kristian T. Sørensen, and Michael Juul Rugaard. ▶ Graphic design contributions are made by Hanne Simone Larsen, ensuring the visual appeal and accessibility of the report. ▶ This collective effort encapsulates a wealth of knowledge and forecasts, making it an indispensable resource for professionals and stakeholders within the tokenization ecosystem. #web3 #blockchain #crypto

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Great post for anyone interested in crypto. There is a palpable shift away from tokens towards stables. Stablecoins like USDC and USDT are backed by dollars and their value is pegged to it. Part of the scare factor of blockchain for regular people is that token prices float independent of fiat and have so much volatility. Traders love this because that’s how they make money. But most people don’t want to wake up and find their money suddenly lost a ton of value because of some market shift. If you look at Coinbase, they are pushing stables heavily now as a use case for their Base chain. You can see that with the Coinbase apps, Base, and the ability to enable payments through Apple’s NFC chips, stables are going to be the way most people are onboarded and use blockchain. Tokens will have their place, but it will be mostly for enterprise and DeFi applications, not for every day transactions. Also the US govt suddenly loves stables because they’ve figured out they can sell them treasuries that they have been stuggling to sell internationally thanks to dedollarization. Instead of viewing blockchain as a threat to the dollar, they now are starting to see stables as the savior of the dollar. And if USDC doesn’t establish itself as the digital dollar of the Internet, something else will, and that will ultimately be at the dollars expense. So instead of trying to kill blockchain, the government will embrace it and instead try to kill crypto currencies and non-regulated exchanges. This puts ETH in a very tough spot. The L2s have taken most of the transaction volume and along with it the fees. And many use their own token for fees or will use stables as well. The actual need for ETH has been drastically reduced. https://lnkd.in/gWFpMDif

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The end of #gambling #sweepstakes will come in the form of forced relaxation of alternative-mode-of-entry requirements which will open the door for tech savvy intermediaries to sell amoe entry automation to players. This will put pressure on margins and off we go. There are several alternatives to the amoe sweepstakes model that I believe have a higher chance of being longterm sustainable.

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I've been saving some of this for an upcoming industry conference presentation about what it actually means to be an #entertainment focused brand in the #iGaming space, but since Guy Harding calculated the below metric for slots I figured I'd open the lid on the topic. If you see yourself as being in the entertainment space, then inevitably you're going to have to compare your entertainment offering with other forms. Cost per hour is one such metric. And based on Guy's calculations we can conclude that slots play is comparably very expensive. 4x as expensive as going to the cinema. 5x as expensive as reading a 250 page book 7x as expensive as playing through the main story line in GTA: San Andreas. >100x as expensive as a Netflix subscription if you're an average subscriber. A relevant and comparable cost per hour of entertainment calculation for mobile games is hard to make for several reasons but a rough attempt lands at $0.35 an hour for Western markets. So that again (probably!) demonstrates how comparatively expensive playing slots is. So in order to stand up to that competition as a form of entertainment - which the high usage suggests that it does - it has to deliver something the other forms of entertainment don't. And what is that? And should that something be classified as entertainment?

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⚠ Are Web Games a Serious Threat to Native Mobile Games? With the rise of web games, there is growing speculation about their impact on traditional mobile games. While mobile games remain popular, web-based games offer several advantages that could challenge their dominance. In addition to the fact that online games are compatible with all types of mobile devices, PCs, TVs, etc., below are some reasons that support this claim: 1. Growing statistics of the web game market from 2010 and 2011, especially with Adobe ending Flash support and the rise of more powerful web-gaming engines. According to statistics from beyondmarketinsights. com, the HTML5 games market was valued at $23.4 billion in 2021 and is expected to grow to $31.8 billion by 2030. 2. The migration of major mobile-native game publishers, like Voodoo, to web-based game publishing. In recent years, many publishers have invested in converting mobile games into HTML5 versions to collaborate with web platforms, expanding their reach and increasing revenue. 3. Unity, the most popular mobile game engine, is now fully compatible with creating web games. With the release of Unity 6, more web-compatible games can be developed, eliminating previous limitations. This further proves the promising future of HTML5 games. While I believe mobile games will retain their market presence, their presence may not be as dominant as before. The industry will likely have to share a portion of its market with web games. In any case, there are many reasons and facts that point to the growth of HTML5 games, which cannot be fully covered in a single post. I will happily discuss this topic in detail in a comprehensive article in the future. #NativeMobileGame #MobileGame #HTML5Game #WebGame

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⚡️ Gaming Insights from the reports of last week (July 29 - August 2) 1️⃣ Dungeon Fighter Online is the new Mobile revenue leader According to AppMagic, the game earned $159,7M net in July on iOS in China only. Plus the Android revenue. Plus rumours, that the actual revenue number is much larger. It will be fair to say, that it's one of the largest (if not the largest) launches in mobile history, if not the game released in South Korea in 2022. It's especially surprising, as the game success in Korea was by a mile far from what it is experiencing now in China. 2️⃣ Sensor Tower is positive for the mobile gaming industry's future The recent report shows that by 2028, the mobile gaming market is expected to surpass the $100B IAP revenue mark, with a CAGR of 6,8%. Though the market 2023 numbers show, that casual genres are on the rise while the midcore is down (it's the only segment that lost 9% of the revenue in 2023). It's interesting to see how the situation will evolve in the long run. Midcore decline was caused by the RPG genre (Japan/South Korea players are spending less) and the 4X Strategy subgenre. 3️⃣Niko Partners reports that Japanese and South Korean markets reached their maturity In upcoming years, by 2028, the two markets combined will reach $30,8B in revenue, which shows a modest growth rate of 0.4% yearly. Additional pressure on the $ value is caused by the weak Japanese yen position. The growth of those markets will be mainly caused by the PC & Console markets, while mobile will probably stay flat. As of 2023, Mobile was responsible for 68.4% of those two markets' revenue, so it's already dominating with a great margin. A quick recap of all the reports of the past week is here: https://lnkd.in/d5pM8maf

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Playbook Fusion 🚀 https://lnkd.in/eHask_rU How to engage the audience of tomorrow is a constant challenge across the industry, particularly with how differently the modern generation of players engage with sports. In this article I talk about how Playbook Fusion is looking to help operators solve that challenge

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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Call of Duty: Mobile's web store, launched in January, is on track for a 30% acquisition rate of players to make purchases outside the app. The store's success can be attributed to several key factors. First, the web store offers 11-15% more in-game currency (CoD Points) compared to in-app purchases, incentivizing players to make purchases through the web. Additionally, clever price anchoring makes the web store discounts appear even more attractive. A 20% discount for first-time web purchases further entices new buyers to try the alternative payment method. CoD:M's team has effectively used social media posts to drive players to the web store, promoting new item or skin drops and reminding users of the benefits of buying through the store. According to Coda Payments CEO Shane Happach, whose company developed the web store, it's even converting players who hadn't previously bought in-app purchases. This strong start for CoD:M continues to validate web stores as a viable way for game developers to diversify payment options and avoid app store fees. As CoD:M and other games continue to optimize this model, it will be interesting to see how they further leverage web stores to enhance their monetization strategies. Subscribing members of the Profitability Report can read our full analysis here https://lnkd.in/gXA9AgBQ #gaming #mobilegaming #callofduty #codmobile #payments #ecommerce #gamedev #gamedevelopment #monetization

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