Next Broadcast Media

Research by Sounds Profitable shows podcast audiences have higher responsiveness across all key advertising effectiveness metrics compared to YouTube and CTV audiences. As we move into 2025, this demonstrates exactly why brands need to prioritise audio in their media mix to drive better results across the board. Podcasts, in particular, are proving to be a powerful channel for engagement and effectiveness. #audioadvertsing #podcastads #powerofpodcasts Source: Sounds Profitable. IAB

Wrapping up 2024. This year has been incredible—growth for our team, services, and tech, alongside more campaigns, new advertisers, and greater client investment. We love that audio is truly solidifying its place as a powerhouse media channel. As we look ahead to 2025, internally, we’re planning more events, meetups, partnerships, and innovative tech to shape the future of audio advertising. Externally, our prediction for 2025 is a major shift in the MENA region toward conversion-focused campaigns. Host reads and sponsorships will take center stage as brands tap into the power of podcast partnerships to drive action—just look at the impact podcasts had on the 2024 US election! Already dominating in the UK and US, this approach should gain momentum in other regions too. At the same time, we expect smaller businesses and boutique agencies to embrace the ease and affordability of audio ad managers to extend their reach. With our latest updates to AdManager.fm—including the AI Creative Studio and DV360 integration—it’s never been easier for businesses of all sizes to embrace audio and see real results. How will you be adding audio to your mix in 2025? 🎧 #podcast #audioadvertising #2025predications #powerofpodcasts

AdManager.fm just got even better! New DV360 integration and AI studio are making podcast advertising simpler and more effective than ever. Whether you're a seasoned marketer or new to audio, these enhancements are designed to help you tap into the power of podcast advertising. Don't make excuses! Make campaigns! Check out the details here https://lnkd.in/gnMSmQTB A big thank you to everyone who contributed to this milestone. We're excited to see how these updates help our users achieve great results! Adel Saadi Lemya Soltani Merouane S. #PodcastAdvertising #AdTech #AudioMarketing

🎙️ Episode 8 of C-Suite Influence Podcast featuring Craig Moore , Founder and CEO of Beehive Fintech. In this episode, Lara Varlamova speaks to Craig about: 1️⃣ Why timing can make or break a business. 2️⃣ How Beehive is transforming SME funding in the region. 3️⃣ His practical insights on leadership, funding, and scaling innovation. Whether you’re a startup founder, entrepreneur, or business leader, this episode is packed with lessons to guide and inspire your journey. 🎧 Listen now on Apple Podcasts: https://lnkd.in/g3w4FjWH 📺 Watch on YouTube: https://lnkd.in/gVhtnFxM Let a podcast guide you on your journey to success! #CSuiteInfluence #Leadership #Podcast #Beehive #Entrepreneurship

Why is PURPOSE-BUILT brand safety essential in podcast advertising? Podcasting is different because words are nuanced, dynamic, and complex. It’s a medium where the conversational tone changes everything. A single word—like shoot—can have vastly different meanings depending on the context (movie shoot or gunshot?). If you’re using brand safety tools not built specifically for audio, you’re not just limiting protection—you’re excluding valuable reach. I recorded a conversation with the brilliant Tamara (Zubatiy) Nelson, PhD, of Barometer, to explore this topic and how advertisers can safeguard their brands on the airwaves. Take 15 minutes to add new skills and knowledge to your toolkit for this growing media channel. Grab a coffee ☕ and watch: 👉 https://lnkd.in/ggdHqD3t In this 15-minute video, we dive into: 1️⃣The problem with relying solely on keywords. 2️⃣How sentiment and host knowledge transform brand safety. 3️⃣Why context is king in ensuring brand suitability. Brand suitability in audio isn’t just a buzzword—it’s the must-have tool for premium campaigns. Don’t settle for less when it comes to your brand’s integrity. #PodcastAdvertising #BrandSafety #NextBroadcastMedia #DigitalAudio #Barometer

Did you know that while the U.S. leads the way in podcast advertising and tech, other regions are seeing more engaged listeners who dedicate more time to podcasts? Yet, they’re receiving a fraction of the investment. Our latest blog explores this using insights shared during our recent New York ADWEEK panel discussion, where we explored podcast advertising beyond the U.S. Here’s a sneak peek at what we uncovered: 1️⃣ Engagement: Global regions boast more engaged listeners who spend more time with podcasts than U.S. audiences. 2️⃣ Ad Load: Markets outside the U.S. have lower ad loads, offering a more seamless experience for listeners—and a better chance for your message to stand out. 3️⃣ Programmatic First: For international companies, the conversation often starts with programmatic audio—it's a digital-first channel. Unlike the U.S., where host-read ads are the dominant format. What can advertisers do with these insights to effectively use audio at a global scale? Read our blog for the expert approaches discussed at the panel—strategies to unlock success in emerging podcast markets and maximize ROI globally. 👉 https://lnkd.in/g-fBxQ57 #PodcastAdvertising #AdweekPanel #GlobalMarketing #DigitalAudio #EmergingMarkets

Think you know the MENA podcast landscape? Think again! In a recent episode of C-Suite Influence, Tamara (Zubatiy) Nelson, PhD from Barometer dives into the surprising truths about listener reach in MENA and reveals how challenging common assumptions can unlock new opportunities for brands in the region. Curious about the untapped potential of podcast advertising in MENA? Don’t miss this episode that explores what’s really happening in the audio space here. 🎧 Listen: https://lnkd.in/giYjm--D 📺 Watch: https://lnkd.in/g75Af8CW #CSuiteInfluence #Podcast #BrandSafety #BrandSuitability #AI #PodcastAdvertising #Media #Marketing #PowerofPodcasts #NBM

MENA’s diverse podcast landscape offers unique opportunities to advertise to parents across languages and cultures. How Brands Can Tap into This Market: 1️⃣ Host-Read Ads for trusted authenticity, speaking directly to family audiences. 2️⃣ Always-On Strategy to build brand awareness across both Arabic and non-Arabic shows, using dynamic ads in high-impact categories like health and business. 3️⃣ Seasonal Campaigns around cultural moments like Ramadan, back-to-school, and summer, aligning with family-oriented values and planning cycles. Genre Targeting in the MENA region- 👉Arabic language podcasts: Health, education, business, comedy, and family-focused topics are favourites among Arabic-speaking parents. 👉English language podcasts: Wellness, comedy, society & culture, and educational shows resonate strongly with expat and bilingual parents. #podcastadvertising #marketing #parents #powerofpodcasts

What if everything you think you know about MENA podcasts is wrong? In this episode of C-Suite Influence, Tamara (Zubatiy) Nelson, PhD from Barometer tackles the surprising truths about listener reach in the region—and how challenging your assumptions can open up unexpected opportunities. Listen: https://lnkd.in/giYjm--D Watch: https://lnkd.in/g75Af8CW Lara Varlamova #CSuiteInfluence #podcast #brandsaftey #brandsuitability #AI #podcastadvertising #media #marketing #PowerofPodcasts

OUT NOW! Episode 7 of C-Suite Influence is essential listening for media and marketing professionals. In this episode, we welcome Tamara (Zubatiy) Nelson, PhD , CEO of Barometer - and THE authority in audio brand safety. Listen to host Lara Varlamova ask about the powerful strategies that help podcasters secure top-tier brand partnerships and enable brands to place ads that align perfectly with their values. This episode goes beyond ad space—it’s about building trust, enhancing reputation, and creating a curated audio environment that truly resonates. For anyone serious about understanding brand safety in podcasts and looking for insights on responsible, impactful audio advertising, this is the episode to watch. Don’t miss it! Listen: https://lnkd.in/giYjm--D Watch: https://lnkd.in/gbPdU7xT #CSuiteInfluence #podcast #brandsaftey #brandsuitability #AI #podcastadvertising #media #marketing