Ignite iGaming

Extremely excited to have Emily Carbery join the Ignite iGaming family. It’s been a year of growth for Ignite so we’re very pleased to have Emily on board to maintain and exceed our high levels of service. Emily has a wealth of SEO and marketing experience having conducted marketing for French Connection, as well as growing SaaS solution providers - but it’s her warm and honest personality that really shines through! Welcome to the team ❤️

96% of sites in Google's top 10 positions have 1000+ links from unique domains. Credit: Fery Kaszoni and Search Engine Land

#iGaming #SEO doesn't have to be complex: 1. Quality content is key. 2. Use relevant, researched keywords. 3. Optimize for mobile. 4. Speed matters. 5. Link wisely. 6. Optimize images. 7. Keep content fresh. 8. Monitor performance. 9. Repeat, repeat, repeat.

Google's latest updates are hammering those sites that have used and abused AI for SEO. AI helps us create shortcuts. Not all shortcuts are good. Especially when you're an agency trusted to handle a customer's targets and revenue streams.

Linking to the right website niches is essential for the SEO on #gambling sites. Here're some examples of the best niches and how they help #casinos and #sportsbooks to effectively target their audience, stand out from the competition, establish authority, and maximize their #SEO efforts for sustainable growth.

When it comes to using anchors in iGaming guest posts, maintain a balance between making it work for google and readers. If it doesn't read right to you, it's not right for Google too. Too many times we see iGaming anchors not relevant to the target URL, or anchors chucked into irrelevant content. This is not good practice. Here's a quick tip: Use a combo of descriptive, branded and naked anchors. Mixing these anchor types helps improve SEO while also appearing natural to readers and search engines. Mixing anchors will stop you from getting flagged by google and drive better rankings.

You've probably heard that quality outweighs quantity when it comes to link building. This is true. But volume still plays a crucial role, especially in the gambling niche. Contradictory statement 😕 ? While securing numerous links may seem advantageous, it's essential to prioritize quality over sheer quantity. Let us explain... Anyone with an ounce of #SEO experience appreciates that high-quality backlinks from related niches carry more weight in search engine algorithms, signalling credibility and relevance. We're talking sites with balanced and responsible referring domain profiles, sustainable or increasing traffic from the right country... the list goes on. However, due to the competitive nature of the #gambling sector, if you want to compete with the leaders then having a substantial volume of links is also important. Balancing quality with volume ensures a robust link profile that enhances SEO performance, drives rankings, and strengthens your #iGaming brand's visibility in Google.

#iGaming #SEO tip: Instead of relying solely on traditional methods like guest posting or directory submissions. Consider leveraging influencer partnerships, content collaborations, social media engagement, and resource outreach. Diversifying your tactics helps you build a more robust backlink profile, improving rankings and reducing the risk of penalties from search engines.

If you're interested in meeting the new iGaming SEO kids on the block, doing business with the big boys... Ignite will be at #sigmaeurasia next week, DM us for a meeting...