Aurem

🌟 Thank You for Joining Us at the Embedded Finance Summit! We were thrilled to be part of the Abu Dhabi Finance Week (ADFW) at Hub71, where we hosted two inspiring panel discussions: 1️⃣ Shaping Tomorrow’s Wealth: Navigating the UAE’s Transforming Workplace Landscape 2️⃣ Is the Future of WealthTech Local or Global? A heartfelt thank you to our incredible panelists for sharing their expertise and driving thought-provoking conversations: ✨ Christiane El Habre (Apex Group Ltd) ✨ Rabia Mourad (Fidelity International) ✨ Roger Rouhana (Alpheya) ✨ Arjun Vir Singh (Arthur D. Little) ✨ Michail Samawi, (Emirates NBD) ✨ Gavin Rankin (Abu Dhabi Commercial Bank) Both sessions offered deep insights into the opportunities and challenges shaping the future of workplace wealth in the UAE and beyond. Aurem is proud to play a pivotal role in advancing the WealthTech ecosystem, fostering collaboration, and driving innovation. The UAE continues to shine as a hub for transformation and growth in financial well-being. #EFS #ADFW #Hub71 #TheCapitalOfCapital #Aurem #GoldStandard #PaaS #EOSB

Shaping Tomorrow’s Wealth: Navigating the UAE’s Transforming Workplace Landscape 🌟 How are new pension regulations, technology, and financial education shaping the UAE’s workplace of the future? Join us at the Embedded Finance Summit on December 11 to find out! We’re excited to feature a panel of distinguished leaders: 💡 Arjun Vir Singh - Partner & Global Head of Fintech, @Arthur D. Little 💡 Michail Samawi, - CEO of Asset Management, @Emirates NBD 💡 Gavin Rankin - Chief Investment Officer, @ADCB 💡 Michael Watkins - CEO and Co-Founder, @Aurem 📅 When: December 11, 2:05 PM - 2:50 PM 📍 Where: Hub71, Al Maryah Island, Abu Dhabi 🔗 Register here: https://lnkd.in/ei4eJ4bJ Don’t miss this chance to gain insights from industry leaders and explore the future of workplace wealth and benefits. We look forward to seeing you there! #EmbeddedFinance #WorkplaceWealth #Innovation #FutureOfWork #Aurem #PanelDiscussion

Is the future of WealthTech local or global? 🌍✨ Join us for a dynamic panel discussion at the Embedded Finance Summit @Hub71 as we dive into exciting questions shaping the financial world today. 📍 When: December 11 | 1:20 PM - 2:05 PM 📍 Where: Hub71, Al Maryah Island, Abu Dhabi From localized solutions tailored to unique market needs to global innovation driving scalable, cutting-edge platforms, this conversation will uncover the future of WealthTech and its potential to transform industries. We’re honored to share the stage with an incredible lineup of visionary leaders: 💡 Michael Watkins - CEO and Co-Founder @Aurem 💡 Rabia Mourad - Head of Middle East & Africa @Fidelity International 💡 Christiane El Habre - Regional Managing Director, Middle East, @Apex Group Ltd 💡 Roger Rouhana - CEO @Alpheya This is your chance to gain fresh perspectives, connect with industry leaders, and discover how local and global forces are converging to redefine WealthTech. Don’t miss it! #WealthTech #Innovation #Fintech #EmbeddedFinance #FutureOfFinance #GlobalVsLocal #Aurem #PanelDiscussion

✨ Join us at the Embedded Finance Summit! ✨ We are excited to meet you how Aurem is shaping the future of embedded finance and transforming workplace benefits. Let’s explore innovative solutions, engage in inspiring panel discussions, and connect with industry leaders driving change. 📅 When: December 11, 10:00 AM - 3:00 PM 📍 Where: Hub71, Al Maryah Island, Abu Dhabi Join us as we reimagine the future of finance together! #EmbeddedFinance #Innovation #Fintech #Aurem #FutureOfFinance

🇦🇪 Happy Eid Al Etihad! Today, we celebrate 53 years of unity, vision, and progress in the UAE. A nation that continues to inspire the world. From the Aurem team, we honor the incredible journey of the UAE and look forward to being part of its bright future. Here’s to unity and ambition. Together, the best is yet to come! #UAE53 #EidAlEtihad #Progress #Unity

Better technology for everyone.

Introducing the new gold standard benefits platform, Aurem. In late 2023, Michael Watkins and Anouar Bourakkadi Idrissi, founders of an outstanding UAE-based startup, approached Good Habit with a mission to do something unprecedented in their market. For too long, workplace benefits have been fragmented across multiple platforms and products. You need one login for your pension, one for your healthcare, another for your gym membership and so on... Aurem combines all employee benefits into one simple, powerful app. Better Benefits for everyone. Good Habit collaborated with Aurem for four months in 2024, building their brand identity, messaging, app design and injecting motion into everything. Full case study: https://lnkd.in/ezbJn6Dc --- Good Habit helps startup founders create disruptive brands. Be Different. Disrupt your market in 3 steps - FREE GUIDE: https://lnkd.in/eix3q3v8 #startup #fintechbrand #newfintech #finance #design #branding #brandidentity #uaefinance #rebrand #aurem #goodhabit #brand #typography

We are excited to announce that Aurem, a venture incubated by Further Ventures, has officially received its Category 4 Arranging Deals in Investments license from the Financial Services Regulatory Authority (FSRA) of ADGM. As the UAE’s first unified workplace wealth and benefits platform, Aurem is set to revolutionize the $100 billion employee benefits market with cutting-edge technology and a focus on simplicity and user experience. Michael Watkins, Founder of Aurem commented, “Securing the ADGM license marks another key milestone in Aurem's journey to deliver the future of workplace wealth and benefits technology regionally, and globally. We’re a focused, fast-moving company, with significant momentum going into our next phase of growth, and we’re excited to deliver an exceptional product to our partners today and in the future. This license will support our continued efforts to innovate in the UAE from our HQ in Abu Dhabi. As always, we’re thankful to our incredible team, and our investors, Further Ventures, and MEASA Partners for their continued support.” This milestone marks a significant step in their journey, and we couldn’t be prouder to support their mission to connect the world for a better financial future. #VentureCapital #Innovation #FinTech #FurtherVentures #Aurem

We’re excited to announce that Aurem has officially secured its Category 4 Arranging Deals in Investments license from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM)! As the UAE’s first unified workplace wealth and benefits platform, we’re ready to revolutionize the $100 billion employee benefits market with our cutting-edge technology, simplicity, and user-focused experience. This license is a significant milestone in our journey, fueling our momentum as we continue to innovate and deliver exceptional solutions from our HQ in Abu Dhabi. We’re just getting started! Keep watching this space! #Aurem #FSRA #ADGM #Innovation #FinTech #BetterTechnologyForEveryone #WorkplaceBenefits #TechForGood #B2B2C  #PaaS

Week to week we make huge leaps as a company. I couldn’t be more proud of the team and everything we continue to achieve 🚀 Aurem #bettertechnologyforeveryone