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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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UI shows experiment summary results.

Test with ease and confidence

The Experiments tool can help you create, manage and optimise your experiments in one place.

Visit the Experiments page
UI shows experiment summary results.
Improve
Analyse
Optimise

Improve

UI shows experiment customization options.

Maximise performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.

UI shows experiment customization options.

Analyse

UI compares a campaign to an experiment.
Campaign
2,223
$5,705
5
Experiment
+377
+$57
+3

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.

UI compares a campaign to an experiment.
Campaign
2,223
$5,705
5
Experiment
+377
+$57
+3

Optimise

UI shows an experiment sync option turned on.

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes that you make in your original campaigns.

UI shows an experiment sync option turned on.

Get started with Experiments

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Set up your experiment

    Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

  • Pick up to two goals to measure

    This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.

  • Schedule your experiment

    Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.

Get started
  • UI shows campaigns selected for experiments.

    Set up your experiment

    Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

  • UI compares a campaign to an experiment, with a goal added.
    Campaign
    2,223
    $5,705
    5
    Experiment
    +377
    +$57
    +3
    Goals

    Pick up to two goals to measure

    This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.

  • UI of a calendar for performance comparison.

    Schedule your experiment

    Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.

Learn more about Experiments

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard compares your clicks to search interest.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI shows recommendations and optimisation score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads mobile app dashboard shows ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.

Learn more