Rich Media Ads Creating Lasting & Remarkable Consumer Experiences.

A team of creative solutioning experts, Vserv AdLabs is where technology meets creative storytelling. We bend the rules of modern storytelling and innovate rich media mobile ads to create digital consumer experiences that empowers the brand-audience relationship with actionable engagement and outcomes.

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Our work

To launch their Active Noise Cancellation in wearables, boat wanted to amplify brand awareness and deliver remarkable consumer experience. Adlabs, blending analytical prowess and creative ingenuity. We crafted an immersive ad experience with audio-driven rich media ad format allowing users to virtually test noise-canceling products, resulting in a successful campaign that strengthened consumer affinity for the brand.

  • Consumer Experience
  • ANC
  • Audio
  • Brand Awareness
  • Product Range

Coke Zero aimed to attract health-conscious consumers through programmatic channels. AdLabs responded with an engaging rich media solution, using the commercial to highlight the great taste of Coke Zero. The outcome? A concise and compelling marketing strategy for the health-conscious audience.

  • TVC amplification
  • Interactive video
  • Gesture detection
  • Programmatic channels

We implemented a comprehensive digital strategy for Park Avenue's beer shampoo, soap, and deodorants. Vserv AdLabs enhanced the customer experience by creating a unique Virtual Try-On filter. This experience allowed users to virtually try on Park Avenue products, explore ingredients, and learn about their benefits, ultimately driving awareness and online sales.

  • AR
  • 3D
  • Product Range
  • Meta
  • Virtual-Try on

Audi sought to elevate Q3 car visibility and connect with High Net-worth Individuals (HNIs) through programmatic channels. AdLabs employed 3D anamorphic ad format magic, crafting an interactive rich media unit. Users explored Q3 features seamlessly on smartphones, enhancing engagement across programmatic channels.

  • 3D
  • Anamorphic ad
  • Programmatic channels
  • Product launch

Sensors & Features

Storytelling Ad formats

Engage, Entertain, Convert: A Deep Dive into Storytelling Ads

Engage, Entertain, Convert: A Deep Dive into Storytelling Ads

Engage, Entertain, Convert: A Deep Dive into Storytelling Ads

Engage, Entertain, Convert: A Deep Dive into Storytelling Ads

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Our Rich Media Mobile Ads Aim at Turning Passive Viewers into Active Participants

Our Process

Aligns with the user-centric nature of mobile devices and mobile ad experience, our team of creative experts do not shy away from jumping into uncharted territories of visual story-telling and create remarkable user experiences. Our Rich media ads not just visually mesmerise the audience but also invites them into the active experiences.

Our ad creation process involves finding a perfect match between your brand’s marketing goal and that of the capabilities and features of modern smartphone to develop engaging and interactive advertising content. From multi-touch gestures and gyro sensors to responsive designing and AR (Augmented Reality), we are dedicated to marrying the right technology to the story you wish to tell your consumers.

At AdLabs, we recognize your strategic goals and align our strategies to create winning moments. From product launches to clearance sales, topical themes to festive seasons, and feature spotlights, our Experiential ads elevate your brand, captivate your audience, and exceed your objectives. Welcome to the world of AdLabs, where every moment is a winning moment.

Enjoy the best of both our right and left brain expertise with our Vserv AdLabs team working hand-in-glove with Vserv AudiencePro platform to deliver your campaign to the most relevant & deterministic 2P segments. To know more , visit AudiencePro.

AudiencePro

Winning Hearts First & Awards.

Gold

Customer Engagement

Maddies 2023
Bronze

Programmatic

Maddies 2023
Gold

Effective AR/VR

Maddies 2022
Bronze

Engaging Creative

Maddies 2022
Gold

Use of Rich Media

Maddies 2022

We at boAt are always looking for creative and cost-effective solutions to connect with out target audience. Vserv’s experiential and programmatic ads have helped our brand further strengthen its position and draw attention to ANC feature. We look forward to working with the team on many more exciting campaigns.

Vivek Gambhir, CEO - boAt

Vserv empowered us with their deep audience insights and creative expertise. Engaging the consumers via mobile, an AR-led virtual try-on of Park Avenue grooming products is a great feat we have achieved and we are happy with the way the campaigns has been received by the consumers.

Pooja Sahgal, CMO - Raymond Consumer Care Ltd

Park Avenue grooming campaign receiving consumers' love is another addition to multiple success stories that Madison World and Vserv have delivered together. Vserv Vinjas have been a reliable partner to lean on for sharper in-target reach and creative innovation on mobile.

Vandana Ramkrishna, COO - Madison Media Ace

Vserv AudiencePro’s targeted campaign approach and innovative use of deterministic audience segments helped us engage with the parents and make our #LickAndChomp contest a success. The creative was first of its kind: Kids influencer led Rich media solution, where we looked at having a dialogue with the user to engage better.

Gunjan Ketan, CMO - Perfetti

Vserv AudiencePro & AdLabs combination continues to be our go-to problem solver for our Perfetti campaigns.Our expectations were not only met but exceeded threefold with Vserv AdLabs' its rich-media led solutions always standing out. Vserv always tends to go above and beyond the set benchmark and deliver encouraging results.

Ajay Gupte, CEO - Wavemaker

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