With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
Fans are Twice as Likely to Sign Up for Email Than Engage on Facebook
With so many brands pouring plenty of resources into Facebook, many would probably be surprised to know that fans of their brands are twice as likely to sign up for emails from the brand as opposed to engaging on Facebook. Forrester has a new report on “Social Relationship Strategies that Work” that looks into the […]
Gmail Makes It Easier to Unsubscribe From Your Newsletters & Mailing Lists
For those who are still sending out emails to people via a mailing list, whether for a newsletter or promotional emails, Google’s Gmail has just made it that much easier for people to unsubscribe from those emails. Google is now making changes to that the “unsubscribe” link – a link many marketers hide at the […]