The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not […]
Award-Winning Video Campaigns Are Also Delivering Business Results
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
A Few Big Thoughts on the #Twitter10K Tweet News
How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change […]
160 Web Marketing Events Deserving Attention in 2016
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
4 Ways to Breathe New Life Into Old, Tired Content
As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible […]
10 Tools for Curated Collaboration
Curating and collaborating, the two are a necessary combination when you are doing a group project. Research is more easily completed, and the information you gather more diversified, if you have multiple people looking at different resources. It would be nice if it didn’t take so much time and energy, though. There is no real […]
Content is Meaningless – It’s The Messaging That Matters
Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it. It’s hard, because they […]
Quick ‘n Dirty Content Marketing Strategy Checklist
If you’re searching for tips, tricks and advice about content marketing, you’ll find a wealth of information — I mean a LOT of information. But if you’re not entirely familiar witht the concept of content marketing then how can you know what you don’t know? How can be sure you’re covering all the angles? Simple — […]
Why SEO Is About More Than Just Keywords
If you’ve been using SEO in your web writing you know that it can really help bring readers to your website, it can bring you up farther when it comes to search engines, and it can even work to convert readers into sales. But it’s about more than just attracting people, it’s about how you […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]