Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about EMARKETER.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
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Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
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Credible Forecasts. Empowering Insights.

EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today.

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Latest Research

Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology.

Beyond the Research: Analyst Speaking Events

Join us at upcoming events to hear from our experts


  • Money 20/20

    Small Banks, Outsized Impacts

    10/27/2024

    New York, NY


    Tiffani Montez

  • Money 20/20

    Proceed with Caution! Navigating Risks of Emerging Financial Technologies

    10/27/2024

    New York, NY


    Tiffani Montez

  • Money 20/20

    Igniting Transformation: How To Accelerate Fintech Innovation in Traditional Finance

    10/28/2024

    New York, NY


    Tiffani Montez

Explore what EMARKETER can provide for your industry.

Advertising, Media and Marketing

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.

Retail & Ecommerce

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.

Financial Services

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.

Technology

Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.

Complete Coverage Areas

All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution.

Customer Statistics

Here’s what our clients have to say.

Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations.

See Our Testimonials
  • It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.

    Alexia George

    Marketing Manager, Net Conversion

  • The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.

    Lisa Lawrence

    Vice President of Sales Operations, Digital Marketing Group

  • EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow.

    Marie Tsang

    Portfolio Media Strategy Manager, PepsiCo

  • Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.

    Jennifer Schulties

    Senior Vice President, Head of Media, Doner Media

  • Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.

    Brigitte King

    Global Chief Digital Officer, Colgate-Palmolive

  • EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.

    Todd Elbrink

    Strategist, Veritone One

  • EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.

    Dowoo Lee

    VP, Integrated Media Strategy & Planning, DEPT Agency

  • There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.

    Ann Lewnes

    Executive Vice President and CMO, Adobe

  • I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’

    Jeff Green

    CEO and Co-Founder, The Trade Desk

  • EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.

    Stan Pavlovsky

    CEO, Shutterstock

Become a client.

Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams.

Call Us: + 1-800-405-0844

Rigorously sourced and vetted data

Proprietary and transparent, research methodology

Timely, insightful and unbiased analysis

Citable and reusable charts, insights, forecasts and datasets

External credibility and validation for projects and initiatives